In The Press

Greg has been published and quoted in top retail and marketing publications, and is the host of the award-winning Commerce Marketer Podcast. You can find some of his contributions below.


Multichannel Merchant

Data Dive: How to Personalize Email & Navigation for Maximum Impact

How to Start Segmenting Your Emails

How to Use Email Marketing to Drive In-Store Traffic

Keys to Creating a Gen Z Friendly Email Marketing Strategy

Want to Win Back Lapsed Purchasers? Focus on Customer Experience

What’s Your Email Discounting Strategy?

Creating a Post-Purchase Email Strategy with Simple, Smart Segmentation

How Much is Your Email Program Costing You?

How Email Marketing Tracked Through Gray November

Amazon 4-star and What It Could Signal for Amazon’s Future Retail Business

How Customer-First Policies Can Attract and Retain Customers

7 Ways to Prepare Your Email Marketing for the Holidays

Are Your Competitive Differentiators Really Differentiating?

4 Ways to Produce More Authentic Brand Images

How Customer Service Can Increase Sales and Build Brand Loyalty

Is Marketing to Millennials Making Us Miss the Obvious?

Don’t You Know Me at All? The Importance of Relevant Recommendations

Are Loyalty Programs Still Doing Their Job?

The Threat of Disappearing Brands in the Age of Voice Assistants

Holiday Predictions Recap: Did I Hit the Mark or Shoot My Eye Out?

Top Retail Trends for 2018: Industry Experts Share Their Predictions

2017 Email Marketing Report Card: Did Your Program Make the Grade?

New Year, New Emails, No More Excuses

Eggnog and Fruitcake: Holiday Predictions That You Can Stomach

3 Holiday Trends: Prepare for the Marathon, Not a Sprint

Alexa, Order Me Browserless Commerce

Email Expectations vs. Reality: Are You Letting Your Customers Down?

Bridging the Online-Offline Personalization Gap

Why Mobile Payments Are Killing the Checkout Form

Stop Slashing Prices, Start Connecting With Your Customers

Crafting A More Robust Cart Recovery Strategy

How Retailers Are Redefining the Shopping Experience

The Next Generation of Batch and Blast

3 Ways to Cultivate Post-Holiday Customer Loyalty

Is Google Trying to Kill the Mobile Popup?

Gray November Is Almost Here. Are You Ready?

5 Ways to Prepare for the Holiday Season

Why Post-Purchase Marketing Is So Important

How Consumers Across the Globe Shop and Buy Online

Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers

Oracle Bronto

Retail TouchPoints

Internet Retailer

Total Retail

Retail IT Insights


Grow Wire

Other Publications and Podcast News


Sourcing Journal: Quoted - Retailers May Need to Reassess How They’re Targeting Different Generations

Chain Store Age: Mentioned - Tech Viewpoint: IRCE 2019 – Omnichannel customer experience illuminated in three comments

One Lady & A Tribe: Quoted - 16 Ways To market To Gen Z

Furniture Today: Quoted - Survey shows surprising findings from Gen Z and Millennials

CFO Tech Asia: Quoted - Retail study challenges myth that digital natives only shop online

IT Brief New Zealand: Quoted - Retail study challenges myth that digital natives only shop online

Chain Store Age: Quoted - Study: Young customers show surprising in-store shopping preferences

Retail Customer Experience: Quoted - Retailers behind in personalizing the retail experience, claims study

Inside Retail Australia: Quoted - “Digital natives” most likely to shop in-store

Retail Systems: Quoted - Gen Z value stores more than Gen X or Boomers

The Penny Hoarder: Quoted - Amazon to Employees: Here’s $10K to Quit Your Job and Start a Business

U.S. Chamber of Commerce: Quoted - Want to Improve Customer Retention? Try These 3 Expert Strategies

.Store Blog: Interview - eCommerce Challenges and Opportunities for Online Businesses in 2019

Business News Daily: Quoted - 7 E-Commerce Trends to Watch in 2019

Primed: How Amazon Finally Converted Me.

Devada/AnswerHub: How Gmail Addresses Impact Your 2019 Marketing Strategy

Magento: 3 Email Mistakes to Avoid This Holiday Season

Magento: 4 Building Blocks for Holiday Emails That Convert

Shopify Plus: Contributor - Black Friday Ecommerce: 27 Ideas, Tips & Strategies to 3X-10X Holiday Sales in 2018

Dallas Business Journal: QuotedAT&T is taking a pop-up approach at a new Dallas store

Fit Small Business: Quoted - Top 25 Creative Tips on How to Build an Email List

INSTORE Magazine: MentionedThe Truth About Millennials and Brick-and-Mortar Retail Might Surprise You

ROI Revolution: ContributorReplatforming Your Website? Avoid These Marketing Pitfalls

WWD: QuotedExperts Agree: Customer Engagement Key to Retail Success

Retail Insider: How to Turn Your Subscribers Into Loyal Customers

MarTechExec: QuotedWhat Spamless Marketing Automation Actually Looks Like (and How to Make it Your M.O.)

Fit Small Business: Quoted25 Abandoned Cart Email Examples & Tips from the Pros

Profit: MentionedRaise Your Voice  

Retail Insider: 4 Ways Canadian Retailers Can Create Loyalty and Drive Revenue

Supply Chain Dive: Quoted4 ways online retailers are going from clicks to bricks

Persado: Subject Lines: Your Brand's First - And Lasting - Impression

Zmags: Leveraging Email Marketing and Content: Creating The Customer Journey

Forbes: Quoted 22 Retail Industry Predictions For Brick-And-Mortar Stores In 2018

Performance Marketer: Quoted 2018 Digital Marketing Trends: 40 Influencers Share their Predictions and Expectations

Business News Daily: Quoted8 E-Commerce Trends to Watch in 2018

Blue Acorn: Future of Ecommerce: How Small Retailers Will Change in 20 Years

Blue Acorn: Future of Ecommerce: How Amazon and Giant Retailers Will Change in 10 Years

Blue Acorn: Future of Ecommerce: How Mid-Size Retailers May Change By 2022

Salsify: Mention - 5 must-read lessons from #IRCE17

Direct Marketing Magazine: Canadian Consumers are Loyal to Small Business Owners - Page 8

Yotpo Email Course: How Successful Brands Continue to Scale Sales:

Lesson 2: Building an Email Marketing Powerhouse at Scale

Business Vancouver: Grey November for Canadian Holiday Shoppers

Magento: 4 Ways to Improve Transactional Messages During the Holiday Shopping Season

Blue Acorn: December 14: The Day Shipping Blew Up Sales

Blue Acorn: SLI 2016: Emerging Trends and In-Store Experiences

Tealium: MarTech Holiday Predictions Roundup

Magento: Goodbye Black Friday, Hello Gray November

Blue Acorn: Holiday Customers Don’t Have Long-Term Value. Or Do They?

Qubit: Interview: Greg Zakowicz

ClickZ: Blending Social and Email for a Better Customer Experience

Blue Acorn: 11 Tips for Better Ecommerce Email Marketing

Power Retail: Rekindle the Spark with Three Simple Anniversary Emails

MarketingProfs: Using Subject-Line Symbols to Get Noticed

Other Podcast News and Appearances

More From Greg

Find The Commerce Marketer Podcast in many of the places you find your favorite podcasts, including: 

Apple Podcasts  |  Google Play  |  Spotify |  Stitcher  |  TuneIn Radio  |  CastBox  |  |  YouTube

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