Ecommerce and Retail Insights
Greg has been published and quoted in top retail and marketing publications. You can find a sampling of his contributions below.
The Focus: Quoted — I sold six items on Vinted in my first 48 hours, follow these tips to flog your old clothes
AP News: Quoted — Target launches paid Circle 360 membership
The Drum: Quoted — The rise of shrinkflation: consumer trust shrinks in tandem with products
The Food Institute: Quoted — ‘Drip Pricing’ Has the Attention of Regulators, Consumers as Inflation Lingers
BFM 89.9FM, The Resource Centre Show: Guest — The Data Shows It: Push Marketing Works
CXFocus Magazine: Quoted — Do businesses still believe in love? Australian consumers do.
ICON Outlook Magazine — Opt-in Marketing Channels Should Not be Ignored
DailyAdBrief.com: Video segment — “Marketing For Your Future” with Greg Zakowicz from Omnisend
Afterpay: Quoted — 25 email marketing tips to drive engagement rates and conversions
Ingrid.com: Quoted — Top Reasons for E-commerce Cart Abandonment—and How to Address Them
Email Uplers: Quoted — 10 Experts Share Actionable Pointers On Holiday Email Marketing To Help You Cut Through The Noise
Nutshell.com: Quoted — 28 experts share their best email marketing tips
Toolbox: 4 Simple Email Marketing Automation Tweaks that Increase Sales
TheStreet: Quoted — Unforced Error: Why So Many Americans Part With Personal Information Just to Get an Online Discount
DHL: Quoted — Top 5 E-commerce Trends for 4 February 2022
Digital Commerce 360: Quoted — Retailers ramped up mobile message automation in 2021
FinTech Magazine: Quoted — Why Financial Technology Is the Driving Force of eCommerce
NTD News, Business — video segment (starting at the 4:50 mark): Luxury Brands and Virtual Shopping: New Ways to Shop Online
Shopify Learn, on-demand educational course: 3 Automated Emails That Will Increase Your Sales
LOCALiQ: Quoted — 12 Digital Marketing Trends That Will Define 2022 (According to the Experts)
Authority Magazine: How To Create A Fantastic Retail Experience That Keeps Bringing Customers Back For More
Virtudesk: Quoted — 46 Insights From Marketers and CEOs on 2022 Marketing Trends
Raydiant: The Future of Shopping – Insights From Gregory Zakowicz
Mentorifi (by Eventible): Speaker’s Corner: Featuring Gregory Zakowicz
Independent Retailer: Quoted — What Consumers Want From Your Holiday Marketing
Authority Magazine: Editor’s List: Authority Magazine’s Favorite ‘Five Things Videos’ On How To Effectively Leverage The Power Of Digital Marketing, PPC, & Email To Dramatically Increase Sales
PRNEWS: Quoted — Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast
Adweek: Quoted — Despite Some Risks, More Brands Are Blowing Up Consumers' Phones With Texts
Digiday: Quoted — Cheat Sheet: Why email marketers are calling Apple’s iOS 15 update ‘a proverbial nail in the coffin’
MarketingProfs: How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
Thrive Global: Interview — Greg Zakowicz of Omnisend: “Holistic thinking”
Authority Magazine: Interview — Greg Zakowicz of Omnisend: How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales
MarketerHire: Quoted — 48 Surprising SMS Marketing Statistics for 2021 (And Their Original Source)
Outdoor Retailer: April 2021 issue — Keep Them Engaged
Digiday: Quoted — As consumers migrate to e-commerce, marketers are increasing email marketing efforts
Uplers.com: Quoted — 29 Email Experts on Email Marketing Trends to Watch For in 2021
eMarketer: Interviewed/Contributor - SMS Marketing 2021: How Ecommerce, D2Cs, and Others Are Leveraging This Emerging Consumer Touchpoint
Adweek: Quoted - Email Automation Is a Major Ecommerce Revenue Booster
Essence of Email: Black Friday/Cyber Monday Report: Quoted - Black Friday/Cyber Monday Special Edition, Q3 2020 Report
Licensing International: Quoted - How Much Of The Ecommerce Gain Will Last?
Internet Retailing: Partner Perspective: Email marketing is more important than ever
Forbes: Quoted - Alton Lane’s Custom-Made Clothing Experience Fuels Its Brick-And-Mortar Success
Brainyard: Quoted - Ready, Set, Sell: 7 Tweaks Retailers Can Make Now to Maximize Holiday Profitability
Adweek: Quoted - Why Younger Consumers Are Hitting Retail Locations Rather Than Shopping Digitally
GrowWire: Quoted - This Determined Female Founder Secured $1.25M in 30 Days to Launch a Fresh Footwear Business
VMSD.com: Quoted - Take the Long View
Shopkick: Quoted - 2019 Consumer Insights: 6 Trends Dominating This Year’s Holiday Shopping Season
Sourcing Journal: Quoted - Retailers May Need to Reassess How They’re Targeting Different Generations
Chain Store Age: Mentioned - Tech Viewpoint: IRCE 2019 – Omnichannel customer experience illuminated in three comments
One Lady & A Tribe: Quoted - 16 Ways To market To Gen Z
Furniture Today: Quoted - Survey shows surprising findings from Gen Z and Millennials
CFO Tech Asia: Quoted - Retail study challenges myth that digital natives only shop online
IT Brief New Zealand: Quoted - Retail study challenges myth that digital natives only shop online
Chain Store Age: Quoted - Study: Young customers show surprising in-store shopping preferences
Retail Customer Experience: Quoted - Retailers behind in personalizing the retail experience, claims study
Inside Retail Australia: Quoted - “Digital natives” most likely to shop in-store
Retail Systems: Quoted - Gen Z value stores more than Gen X or Boomers
The Penny Hoarder: Quoted - Amazon to Employees: Here’s $10K to Quit Your Job and Start a Business
U.S. Chamber of Commerce: Quoted - Want to Improve Customer Retention? Try These 3 Expert Strategies
.Store Blog: Interview - eCommerce Challenges and Opportunities for Online Businesses in 2019
Business News Daily: Quoted - 7 E-Commerce Trends to Watch in 2019
Primed: How Amazon Finally Converted Me.
Devada/AnswerHub: How Gmail Addresses Impact Your 2019 Marketing Strategy
Magento: 3 Email Mistakes to Avoid This Holiday Season
Magento: 4 Building Blocks for Holiday Emails That Convert
Shopify Plus: Contributor - Black Friday Ecommerce: 27 Ideas, Tips & Strategies to 3X-10X Holiday Sales in 2018
Dallas Business Journal: Quoted - AT&T is taking a pop-up approach at a new Dallas store
Fit Small Business: Quoted - Top 25 Creative Tips on How to Build an Email List
INSTORE Magazine: Mentioned - The Truth About Millennials and Brick-and-Mortar Retail Might Surprise You
Internet Retailer: Why Amazon is Trying to Out‑Walmart Walmart
ROI Revolution: Contributor - Replatforming Your Website? Avoid These Marketing Pitfalls
WWD: Quoted - Experts Agree: Customer Engagement Key to Retail Success
Retail Insider: How to Turn Your Subscribers Into Loyal Customers
MarTechExec: Quoted - What Spamless Marketing Automation Actually Looks Like (and How to Make it Your M.O.)
Fit Small Business: Quoted - 25 Abandoned Cart Email Examples & Tips from the Pros
Profit: Mentioned - Raise Your Voice
Retail Insider: 4 Ways Canadian Retailers Can Create Loyalty and Drive Revenue
Supply Chain Dive: Quoted - 4 ways online retailers are going from clicks to bricks
Persado: Subject Lines: Your Brand's First - And Lasting - Impression
Zmags: Leveraging Email Marketing and Content: Creating The Customer Journey
Forbes: Quoted - 22 Retail Industry Predictions For Brick-And-Mortar Stores In 2018
Retail IT Insights: How I Learned To Stop Worrying And Love The Unsubscribe
Performance Marketer: Quoted - 2018 Digital Marketing Trends: 40 Influencers Share their Predictions and Expectations
Business News Daily: Quoted - 8 E-Commerce Trends to Watch in 2018
Retail IT Insights: The Personalization Myth: Why Most Email Programs Suck
Internet Retailer: Retailers Need to Prepare For a Longer, More Complex Holiday Shopping Season
Blue Acorn: Future of Ecommerce: How Small Retailers Will Change in 20 Years
Blue Acorn: Future of Ecommerce: How Amazon and Giant Retailers Will Change in 10 Years
Blue Acorn: Future of Ecommerce: How Mid-Size Retailers May Change By 2022
Retail IT Insights: Why Connecting Consumers In-Store Can Be a Failed Masterpiece
Salsify: Mention - 5 must-read lessons from #IRCE17
Internet Retailer: Why Fast Fashion Retailers Should Slow Down and Emphasize Trust
Direct Marketing Magazine: Canadian Consumers are Loyal to Small Business Owners - Page 8
Yotpo Email Course: How Successful Brands Continue to Scale Sales:
Lesson 2: Building an Email Marketing Powerhouse at Scale
Business Vancouver: Grey November for Canadian Holiday Shoppers
Magento: 4 Ways to Improve Transactional Messages During the Holiday Shopping Season
Blue Acorn: December 14: The Day Shipping Blew Up Sales
Internet Retailer: Internet Retailer Special Report: Handbook to the Holidays, 2016
Blue Acorn: SLI 2016: Emerging Trends and In-Store Experiences
Tealium: MarTech Holiday Predictions Roundup
Magento: Goodbye Black Friday, Hello Gray November
Blue Acorn: Holiday Customers Don’t Have Long-Term Value. Or Do They?
Qubit: Interview: Greg Zakowicz
ClickZ: Blending Social and Email for a Better Customer Experience
Blue Acorn: 11 Tips for Better Ecommerce Email Marketing
Power Retail: Rekindle the Spark with Three Simple Anniversary Emails
MarketingProfs: Using Subject-Line Symbols to Get Noticed
The Power of Back-in-Stock Email Marketing
Email and SMS Marketing in 2024: 5 Trends to Expect
New Black Friday Marketing Report Shows Consumers Still Love Email and SMS
4 Ways to Prepare Your Email and SMS Marketing for the Holidays
Notable Email and SMS Marketing Trends From the First Half of 2023
Don’t Ignore Email and SMS: Consumers Surely Haven’t
Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies
The Impact of iOS 15 on Email Marketing — One Year Later
New Email and SMS Marketing Report Showcases Their Value to Brands
SMS Marketing: The Secret Weapon for E-Commerce Brands This Black Friday and Cyber Monday
The Slowdown of E-Commerce and How Online Brands Can Adapt
3 Ways to Use Marketing Automation to Improve CX
The 'Buy it Now' Consumer is Here: Are You Prepared?
The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15
Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales
3 Easy Yet Effective Ways to Create Transactional Emails
Why Retailers Still Need to Focus on Improving the In-Store Experience
Tips to Improve the Performance of Your Holiday Emails, Part 1
Tips to Improve the Performance of Your Holiday Emails, Part 2
Mentioned: Holiday Email Marketing Tips for Retailers
How Pop-Up Shops Can Drive Revenue and Delight Customers Year-Round
2018 Trends: Predictions From E-Commerce Marketing Experts
The Sky Isn’t Falling, Retail’s Renaissance is Just a Little Scary
Your Shipping Policy, Consumer Preferences and How to Communicate
SMS Marketing Over the Holidays: What it Means for 2023
Your Perfect Holiday Email Marketing Template
How COVID-19 Has Impacted Email Marketing Performance
8 Ways the Retail Landscape May Change After Coronavirus
7 Ways to Use Cause Marketing in Your Email Campaigns
2019 Holiday Season Takeaways and Ecommerce Marketing Action Items
How to Use Video to Increase Engagement in Email Marketing
How to Use Free Shipping to Boost the Power of Your Holiday Emails
The Most Important Things to Know About Holiday Email Planning
How to Use Social Proof in Email Marketing
Data Dive: How to Personalize Email & Navigation for Maximum Impact
How to Start Segmenting Your Emails
How to Use Email Marketing to Drive In-Store Traffic
Keys to Creating a Gen Z Friendly Email Marketing Strategy
Want to Win Back Lapsed Purchasers? Focus on Customer Experience
What’s Your Email Discounting Strategy?
Creating a Post-Purchase Email Strategy with Simple, Smart Segmentation
How Much is Your Email Program Costing You?
How Email Marketing Tracked Through Gray November
Amazon 4-star and What It Could Signal for Amazon’s Future Retail Business
How Customer-First Policies Can Attract and Retain Customers
7 Ways to Prepare Your Email Marketing for the Holidays
Are Your Competitive Differentiators Really Differentiating?
4 Ways to Produce More Authentic Brand Images
How Customer Service Can Increase Sales and Build Brand Loyalty
Is Marketing to Millennials Making Us Miss the Obvious?
Don’t You Know Me at All? The Importance of Relevant Recommendations
Are Loyalty Programs Still Doing Their Job?
The Threat of Disappearing Brands in the Age of Voice Assistants
Holiday Predictions Recap: Did I Hit the Mark or Shoot My Eye Out?
Top Retail Trends for 2018: Industry Experts Share Their Predictions
2017 Email Marketing Report Card: Did Your Program Make the Grade?
New Year, New Emails, No More Excuses
Eggnog and Fruitcake: Holiday Predictions That You Can Stomach
3 Holiday Trends: Prepare for the Marathon, Not a Sprint
Alexa, Order Me Browserless Commerce
Email Expectations vs. Reality: Are You Letting Your Customers Down?
Bridging the Online-Offline Personalization Gap
Why Mobile Payments Are Killing the Checkout Form
Stop Slashing Prices, Start Connecting With Your Customers
Crafting A More Robust Cart Recovery Strategy
How Retailers Are Redefining the Shopping Experience
The Next Generation of Batch and Blast
3 Ways to Cultivate Post-Holiday Customer Loyalty
Is Google Trying to Kill the Mobile Popup?
Gray November Is Almost Here. Are You Ready?
5 Ways to Prepare for the Holiday Season
Why Post-Purchase Marketing Is So Important
How Consumers Across the Globe Shop and Buy Online
Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers
4 Ways Brands Can Prepare Their Email Marketing Program for BFCM
What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts
Are Retailers Making the Most of Their Welcome Series?
Email Marketing Best Practices Webinar Kicks Off 2018 #CCSeries On March 26
RSP17 Recap: Timely Tips For Maximizing Holiday Season Success
CCSeries Webinars: Making The Shopper Experience Friction-Free
Removing Friction From The Shopping Experience: Webinar Series Preview
How To Use New Marketing Tools And Analytics To Boost Customer Engagement: #RSP16 On Demand
2016 E-Commerce Tech Preview: Insights From 11 Industry Experts
#RSPChat: Applying New Marketing Tools And Analytics To Engage Customers
How to Personalize Batch-and-Blast Emails
Guiding the Customer Journey: Leveraging Email and Content
5 Things That Can Derail Your Connection With Customers
Mentioned - Mapping the Future of Retail: Commerce Marketing Experts Weigh In
Grow Your Good List With These Helpful Holiday Hints
Why Brick-and-Mortar is Better Than Ever — for Online Retailers
Why You Need to Perform a Holiday After-Action Review Now
Retail Goes Channel-less: How Your Brand Can Keep Up
Unboxing Customer Loyalty, One Beautiful Package at a Time
Behavioral Science: The Magic That Turns Prospects Into Customers
Cyber 10: The Holiday Shopping Sprint You REALLY Need to Prepare For
How to Use Social Proof to Increase Sales
Turn Your Free Returns Policy From a Headache to a Moneymaker
Here’s Why Your E-Commerce Customers Aren’t Converting
B2B Marketers Need to Update Their Thinking on Gated Content
BOPIS Is Changing the Game for Brick-and-Mortar Stores
Is Your Supply Chain Leaving You Behind?
How to Market to Gen Z: Enhance the Brand Experience
How to Recognize, Capture and Capitalize on Customer Intent
B2Anyone Marketing Tactics for Digital Natives
When Marketing Successes Go Sideways
Yes, Millennials DO Shop in Stores
Build Enduring Customer Loyalty, Channel by Channel
How to Perfect the Pop-Up Shop & Grow Your Retail Brand
Marketing To Millennials Is Making Us Miss The Obvious
Grow Your Retail Business By Discounting Smarter, Not Deeper
Do the Woo — Email Marketing for Woo and WordPress Builders and Businesses with Greg Zakowicz | Listen on Apple
Post Status Draft: Omnisend's Greg Zakowicz Discusses E-commerce Trends in Email Marketing, SMS, and Push Notifications
Keep Optimising Podcast, Ep. 171: Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs
E734: How to Prioritize Marketing Channels for Your Business with Greg Zakowicz
Marketer of the Day with Robert Plank podcast: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg Zakowicz
Keep Optimising Podcast: Customer Experience in your Email Marketing Automations with Greg Zakowicz
Ecomonics podcast: Transformative Power Of Email Marketing
The Opportunity Podcast: Using Email Marketing to Drive Traffic and Boost Engagement With Greg Zakowicz [Ep. 66]
QA Selling Online Podcast: iOS 15 Changes eCommerce with Omnisend – Greg Zakowicz #400
eCom@One: Ep. 82: How to Develop a Content Strategy That Will Skyrocket Your Brand Awareness
eCommerce Townhall Ep4: How to Evaluate the Health of Your Email Channel
Lucas Walker’s Pitstop (3 episodes): Push It Real Good — Reach Out And Text Someone — No-Brainer Game Plan
The Commerce Show: (S01,E03) Greg Zakowicz from Omnisend
Raydiant.com: Top 15 Podcasts to Keep a Pulse on the Future of Retail
Podcast Guest (The Inspire Cafe): Episode 099: Greg Zakowicz: From Stocking Shelves to Senior Commerce Marketing Analyst at Oracle | The Inspire Cafe Website
Podcast Guest (eCommerce Fastlane): Episode 63: Deliver A Unified Brand Experience By Harnessing Your Shopify Data To Drive Email Marketing Success | eCommerce Fastlane Website
Podcast Guest (Integrate & Ignite Podcast): Episode 276: Email Marketing Strategies with Greg Zakowicz of Oracle NetSuite
LightspeedHQ.com: The 9 Best Marketing Podcasts for Retailers and eCommerce Merchants
Postalytics: Commerce Marketer Podcast With Greg Zakowicz
Podcast Guest (MCM Commerce Chat): How to Have an Effective Email Marketing Strategy This Holiday Season
A Look Back at Year One of The Commerce Marketer Podcast
Demand Gen Report: Mentioned - Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics
News: Greg Zakowicz Named a 2017 MarCom Gold Award Winner
Podcast Guest: 12 Minute Convos with Engel Jones
Podcast Guest ((Your Brand In The Real World): Episode Eight: How to Stand Out In Today' Shopping Journey
View Greg’s hosted podcasts here
