Featured Post: My Reading & Podcast List
Here are recent books I’ve read and podcasts I enjoy. If you’re looking for something interesting to listen to or read, these are a few that have stood out to me. Let me know if you have a recommendations.
New Year, New Emails, No More Excuses
With email continuing to be one of the top-performing online marketing channels, I guess it shouldn’t be a surprise that my inbox is overrun with bland, generic emails. Why change what seems to be working? But change is inevitable. If you don’t believe me, just look at what evolving consumer expectations have done to many legacy retailers.
The fact is, while some strategies require larger resources or investments, many do not – and those that don’t can pay huge dividends. Make 2018 excuse-free. Roll up your sleeves, and improve your email program. Here are three ways to get started.