Here is my list of recent reads and podcasts I am currently enjoying. Maybe they’ll give you something new to look into and enjoy.
Read more to find what I’ve been digging into lately, including:
Building a Story Brand
The Power of Geography
The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War
The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World
Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America
Let’s face it; the traditional linear model of the customer journey is no longer accurate. Today’s consumers shop how they want, where they want, and when they want—all while facing distraction at a moment’s notice. They are choosing how they interact with brands and on which channels they do so. They have all of the power. Who said being a marketer is easy?
Relevant, personalized and timely transactional emails are virtually impossible to over-hype as they can generate five times more revenue than non-transactional messages. Even though these messages are some of the most highly read emails sent by retailers, because they're so common improving them is often an afterthought. However, their value shouldn't be overlooked, as each additional open holds the potential to increase engagement and generate sales.
When it comes to post-purchase email marketing, it may just be the most underutilized yet powerful email marketing tactic there is. A strategic, well-thought-out series can help increase customer retention and help build brand loyalty and advocacy. The best part of all is that these messages are automated, generating revenue while you sleep.
Creating a series of messages designed to enhance the purchase experience is something every retailer should implement.
The holiday shopping season is fast approaching there is a lot of uncertainty about what will unfold. Questions surrounding the health of the economy and what a resurgence of COVID-19 might have on the supply chain make planning for this holiday season unique. Here are 47 ways you can prepare your marketing program and e-commerce store for the holiday shopping season.
Marketers have adjusted their marketing campaigns over the recent weeks, but those will eventually revert back to normal. Retail and e-commerce, on the other hand, may be in for more permanent changes. The aftereffects of coronavirus are sure to be felt long after it’s gone, surely changing how consumers shop, interact and prioritize lifestyle choices.
In this article, I discuss 8 ways retail and services may be impacted near term and in the years to come by the coronavirus aftermath. I’ll explore topics such as:
On April 2, Omnisend hosted their first AMA (ask me anything) session on the topic of e-commerce during the COVID-19 crisis. During the session, we covered questions on a variety of topics, from how to appropriately approach your email and SMS marketing campaigns to ways to properly maneuver customer acquisition via different channels.
I was a part of a four-person expert panel with wide-ranging backgrounds where we answered questions from retailers about doing business during the crisis.
Marketing in a crisis, any crisis, is not easy. Marketers need to balance their human side with business needs, and knowing where that line sits is not always clear. But know this — what you do now will determine how your brand is perceived in the future.
This post by Whitney Blankenship explores the right way to approach your customers during a crisis, whether it’s COVID-19, or another future catastrophe, and how you can add value to your customers while trying to maintain your needs as a business.
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.
But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss the Cyber Five, the Cyber Ten, smartphone growth, the value of email marketing, daily sales benchmarks and more.
Look at this picture. What do you see?
We whipped out our cameras to take some pictures when something stopped us — our earlier inability to save pictures for the next stop. There were no photos left in the cameras. This was going to have to be one of those moments where we simply experienced it (something more people nowadays should do). But then it all changed. We were no longer alone.
A lone figure appeared and slowly made her way toward us.
