Here is my list of recent reads and podcasts I am currently enjoying. Maybe they’ll give you something new to look into and enjoy.
Read more to find what I’ve been digging into lately, including:
Building a Story Brand
The Power of Geography
The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War
The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World
Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America
When it comes to post-purchase email marketing, it may just be the most underutilized yet powerful email marketing tactic there is. A strategic, well-thought-out series can help increase customer retention and help build brand loyalty and advocacy. The best part of all is that these messages are automated, generating revenue while you sleep.
Creating a series of messages designed to enhance the purchase experience is something every retailer should implement.
Imagine walking into a car dealership. You browse the cars on the lot, exchange info with the salesperson and then leave without buying. You then drive down the road to another dealership and repeat the process, but this time, you actually purchase the car on the spot. The next morning you wake up to two emails in your inbox, one from each salesperson. How would you feel if the messages were identical? Would you feel truly valued as a customer? Wouldn’t you prefer to receive something a bit more personalized?
