The holiday season is upon us, and, once again, it’s expected to set online sales records to the tune of $142 billion, according to eMarketer estimates. As online sales rapidly increase year-over-year, trends evolve and retailers adapt.
Take Gray November for example. Over the past couple of years, we have seen those signature stand-alone online shopping days like Black Friday and Cyber Monday morph into a month-long series of discounts leading up to those days.
And now, within Gray November comes another consumer shopping evolution that will become a holiday season norm — the Cyber 10.
In this article I discuss why marketers need to look beyond the Cyber Ten and pay attention to the Cyber Ten. Topics include:
Which days make up the Cyber Ten
Why the Cyber Ten is no longer a trend, but an every year occurrence
Which days in the Cyber Ten are seeing the biggest year-over-year growth
Why Cyber Monday, even with all of the changes, remains king