The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.
But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss:
The Subtle Nuances of November
The Cyber Five expanding into the Cyber Ten
The new daily online sales benchmark to be aware of
The growth in smartphones
Why email marketing is so important during the holidays
Top takeaways and how to use them
Click here to continue reading “2019 Holiday Season Takeaways and Ecommerce Marketing Action Items”