Unboxing is more than opening a package
Unboxing is about providing a branded, aesthetic opening experience that builds excitement. The customer purchase experience shouldn’t end when the package arrives — that’s when the experience really just begins. The way customers feel about your brand after the purchase determines whether they become repeat customers or remain a one-time buyer.
The unboxing experience is an essential part of that journey and influences those feelings. This can be especially true for online-only retailers, as this is the only physical touchpoint the brand has with the consumer.
Click below to read my thoughts on the makings of a great customer unboxing experience, which includes:
The package
Product wrapping
Packaging materials
Inserts
Samples