Top Email Send Days of 2018
The chart below reflects the daily email send volume of 2018. The daily lifts and declines reflect the average number of emails retailers sent on that day of the week compared to the overall number of emails sent during the entire year.
For example, retailers sent 8.61% fewer emails on Sundays than the average number of 2018 daily email sends. As you can see, Thursdays was the most popular day for retailers to send marketing emails, followed by Friday and Tuesday.
Weekends were the least popular days to send marketing emails, with Saturday being the day of the week where the fewest emails were sent.
Continue reading to see monthly and daily breakdowns. You can view 2019 results here and see how daily send patterns changed. Stay tuned for ongoing 2020 updates.
Does this chart tell you that you should avoid sending marketing emails on weekends? Absolutely not. Again, each business will have their own unique circumstances. Some retailers might look at this as an opportunity to increase their sends on lower-volume days as a way to stand out in an otherwise crowded inbox, especially during the holiday season. Others may choose to follow the crowd and send on those higher send days.
Test your email send days, but remember, people do shop on the weekends.
Monthly Email Marketing Sends
This monthly and daily breakdown is based on monthly results. The lifts and declines are based on the average number of sends for that day compared to the average number of emails send that month.
In this example, January’s highest send patterns are slightly different than the daily sends for the entire year. You’ll continue to see these daily shifts throughout the year.
