Email marketers are always looking for holiday-related content, and me — I provide a few pieces this time of year. Between sifting through and analyzing tens-of-thousands of holiday emails in my personal inbox, charting daily emails received, identifying reoccurring themes, looking through the previous years' online sales data, reading industry analysis, interviewing podcast guests, and talking to industry peers, I am left connecting dots with what retailers and email marketers will be promoting this holiday season.
As a former email marketing consultant, I know email marketers are always looking for as many actionable holiday resources as they can get. So here you are — a collection of my holiday resources (so far — there's more to come), including articles, podcasts, and webinars, all in one place. I will continue to update this as items become publicly available. I hope you find these to be useful!
2019 Holiday PLANNING RESOURCES:
Cyber 10: The Holiday Shopping Sprint You REALLY Need to Prepare For (article, GrowWire)
3 Holiday Promotions That Keep Subscribers Opening Your Emails (article)
Five Often-Overlooked Holiday Email Marketing Tips (article)
How to Use Free Shipping to Boost the Power of Your Holiday Emails (article, Multichannel Merchant)
Holiday Email Lookbook - 2019 Edition (download)
The Most Important Things to Know About Holiday Email Planning (article, Multichannel Merchant)
Ready, Set, Sell: 7 Tweaks Retailers Can Make Now to Maximize Holiday Profitability (article, Brainyard)
2019 Consumer Insights: 6 Trends Dominating This Year’s Holiday Shopping Season (Whitepaper, Shopkick)
Holiday Webinars:
Holiday Email Marketing Trends, Tips, and Tactics for 2019 (Bronto Marketing Platform)
Call-To-Action! Top 2019 Holiday Email Marketing Trends and Tactics (RetailWire)
Holiday Email Marketing 2019: Trends, Tips and Tactics (Retail Dive)
Holiday Podcast:
The Commerce Marketer Podcast: Ep. 061: Preparing Email Marketing for the Holidays
Listen on: Spotify, Apple Podcasts, Google Play
2019 HOLIDAY RECAP:
2019 Holiday Season Takeaways and Ecommerce Marketing Action Items