Greg Zakowicz
My Reading & Podcast List

Here is my list of recent reads and podcasts I am currently enjoying. Maybe they’ll give you something new to look into and enjoy.

Read more to find what I’ve been digging into lately, including:

  • Building a Story Brand

  • The Power of Geography

  • The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War

  • The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World

  • Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America

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8 Ways the Retail Landscape May Change After Coronavirus

8 Ways the Retail Landscape May Change After Coronavirus

Marketers have adjusted their marketing campaigns over the recent weeks, but those will eventually revert back to normal. Retail and e-commerce, on the other hand, may be in for more permanent changes. The aftereffects of coronavirus are sure to be felt long after it’s gone, surely changing how consumers shop, interact and prioritize lifestyle choices.

In this article, I discuss 8 ways retail and services may be impacted near term and in the years to come by the coronavirus aftermath. I’ll explore topics such as:

2019 Email and E-commerce Holiday Season Recap

2019 Email and E-commerce Holiday Season Recap

The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.

But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss the Cyber Five, the Cyber Ten, smartphone growth, the value of email marketing, daily sales benchmarks and more.

3 Holiday Promotions That Keep Subscribers Opening Your Emails

3 Holiday Promotions That Keep Subscribers Opening Your Emails

There’s no shortage of promotions retailers can choose when planning their holiday email marketing strategy. However, the holiday season is long, so retailers need to find ways to not only increase sales but also keep subscribers opening their emails.

Here are three kinds of promotions that I expect will be heavily-used by retailers throughout this upcoming holiday season to accomplish these goals.

Retail Predictions: How Mid-Size Retailers May Change By 2022

Retail Predictions: How Mid-Size Retailers May Change By 2022

Over the next five years, mid-size retailers such as L.L. Bean, Hasbro, and Wayfair will see large impacts and face the most challenges. While we may not have a crystal ball, industry experts, like Greg Zakowicz, have a direct tap into the changing landscape of retail, so we asked them how they see mid-size retail and ecommerce shifting over the next five years. From emerging technology to shifts in how consumers receive their goods, there are a lot of iterative changes that our industry is likely to see.

In the first of a three-part series, find out how I predict mid-sized retailers may change over the next 5 years.