Greg Zakowicz
My Reading & Podcast List

Here is my list of recent reads and podcasts I am currently enjoying. Maybe they’ll give you something new to look into and enjoy.

Read more to find what I’ve been digging into lately, including:

  • Building a Story Brand

  • The Power of Geography

  • The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War

  • The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World

  • Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America

Covid-19

8 Ways the Retail Landscape May Change After Coronavirus

8 Ways the Retail Landscape May Change After Coronavirus

Marketers have adjusted their marketing campaigns over the recent weeks, but those will eventually revert back to normal. Retail and e-commerce, on the other hand, may be in for more permanent changes. The aftereffects of coronavirus are sure to be felt long after it’s gone, surely changing how consumers shop, interact and prioritize lifestyle choices.

In this article, I discuss 8 ways retail and services may be impacted near term and in the years to come by the coronavirus aftermath. I’ll explore topics such as:

AMA Webinar Recap: COVID-19: What It Means for E-commerce

AMA Webinar Recap: COVID-19: What It Means for E-commerce

On April 2, Omnisend hosted their first AMA (ask me anything) session on the topic of e-commerce during the COVID-19 crisis. During the session, we covered questions on a variety of topics, from how to appropriately approach your email and SMS marketing campaigns to ways to properly maneuver customer acquisition via different channels.

I was a part of a four-person expert panel with wide-ranging backgrounds where we answered questions from retailers about doing business during the crisis.

Email Marketing During COVID-19: How to Send Emails During a Crisis

Email Marketing During COVID-19: How to Send Emails During a Crisis

Marketing in a crisis, any crisis, is not easy. Marketers need to balance their human side with business needs, and knowing where that line sits is not always clear. But know this — what you do now will determine how your brand is perceived in the future.

This post by Whitney Blankenship explores the right way to approach your customers during a crisis, whether it’s COVID-19, or another future catastrophe, and how you can add value to your customers while trying to maintain your needs as a business.