Greg Zakowicz, Marketing Growth Leader & Content Strategist
GTM, Content, Product, Brand, Email Marketing | Ecommerce SME
For over 20 years, I’ve helped organizations scale through content, lifecycle marketing, and growth strategy. I am a holistic, customer-centric marketer who looks for short-term wins while keeping a long-term vision.
Marketing Leadership & Expertise
B2B Growth strategy
Industry-agnostic marketing that connects acquisition, customer lifecycle and retention, content, and revenue.
Email & SMS marketing
Improving email & SMS marketing programs to improve retention and increase engagement, awareness, and sales
Content & narrative
Building content marketing programs that support demand gen, product marketing, sales enablement, and brand authority.
Selected Leadership Impact
Led and scaled content marketing strategy and thought leadership programs inside high-growth organizations
Recognized DTC email marketing expert and speaker
Proudly provided team members with growth opportunities and coaching, enabling them to advance their careers
Built research and benchmarks used by media, analysts, and customers
Serve(d) as a public-facing brand advocate through press, speaking, and events
Advise organizations across ecommerce, SaaS, technology, media, and adjacent industries
Featured In
I’m regularly quoted in the press and publish articles on topics including growth strategy, consumer behavior, ecommerce, email marketing, and customer lifecycle strategy. View here.
