Greg Zakowicz Speaking and Media Appearances
I speak and participate in media conversations on growth strategy, marketing leadership, ecommerce, email marketing, and customer experience, helping audiences make sense of change and how organizations grow.
Speaking Engagements
I speak at conferences, company events, and private sessions on topics spanning growth strategy, ecommerce, email marketing, lifecycle marketing, and customer experience. My talks focus on how marketing connects to real business outcomes, delivering actionable takeaways with my unique style and touch of humor.
December 2025
Email Marketing Essentials for a Successful Store Launch
September 2025
Black Friday Email Automation Adjustments Every Brands Needs to Make
September 2025
AI-Powered Black Friday Email Marketing Strategies
September 2025
3 Must-Have Email Automations and How to Set Them Up
June 2025
How to leverage traffic from Facebook ads for better email marketing
May 2025
Email Evolution Conference (Atlanta, GA):
The State of Ecommerce Email and SMS Marketing & What It Means for Brands
May 2025
(WordSesh): 3 Dos and Don’ts of Successful Modern-Day Email Marketers
April 2025
Turn Browsers Into Buyers: High-Intent Email & SMS Flows
April 2025
How agencies can use automations to increase client sales and retention
March 2025
Email Marketing for Restricted Industries: Tips and Strategies for Success
February 2025
Public Speaking Fundamentals
February 2025
Email Marketing Dos and Don'ts
February 2025
Simple ways to get started with SMS
January 2025
The state of eCommerce: an honest review of ‘24 trends and numbers
December 2024
Ecommerce Marketing Trends and Tactics for Increasing Sales
November 2024
Strategies to turn holiday shoppers into year-round customers
October 2024
Unlocking BFCM Success: Ask the experts!
September 2024 — Email Camp '24
3 Dos and Don'ts for Email Geek Heavyweights
June 2024
How To Engage With A Visitor That Doesn’t Want To Be Engaged
March 2024
Shopify Masterclass Series: How To Create High-Converting Email & SMS Flows Guaranteed to Drive Results
February 2024
Moderator: Ask your questions—New Gmail & Yahoo! sender requirements
January 2024
Decoding The Secrets to WooCommerce Email Marketing
January 2024
Moderator: Ask your questions—New Gmail & Yahoo! sender requirements
November 2023
Say bye to guesswork. Say hi to A/B testing.
October 2023 — Email Camp '23
Black(hole) Friday and beyond: Launch a winning holiday email marketing strategy
September 2023 — Omnisend Workshop
Email + SMS Marketing: Keys to BFCM Success
August 2023 — BFCM Superhero Series
WIn Big During BFCM with Automated Campaigns and Offers
August 2023 — Email & SMS Workshop
Email & SMS: Strong alone. Beautiful together.
July 2023 — Pantastic
Winning Personalization Strategies For Email & SMS That Boost Conversions
June 2023 — Mouseflow
eCommerce Challenges for 2023 and Beyond
May 2023 — Omnisend Workshop
How SMS Marketing Can Be Your Secret Weapon
March 2023 — Okendo
Beginner, Intermediate, & Advanced Techniques for Personalization
February 2023 — ChannelSight
eCommerce Predictions: 9 Trends to Watch Out for in 2023
February 2023 — JustUno
Expanding Your Reach: Valentine's Day Marketing Strategies 2023
January 2023 — Ecommerce Trends 2023
Focus on Shifting From Discounts to Value
December 2022 — Ecommerce Unpacked, Peak Season '22
Email & SMS Holiday Marketing Trends
November 2022 — Last Call for BFCM: A Holiday Ask-Me-Anything
Email & SMS Holiday Marketing Trends
September 2022 — Email Camp: Road Trip Edition
The Customer Lifecycle From Onboarding to Post-Purchase
September 2022 — LoyaltyLion, Black Friday Blueprint
Deliver the ultimate BFCM experience to drive long-term loyalty
August 2022 — LitExtension Virtual Event
Top Trends and Strategies to Maximize Email Marketing Sales
July 2022 — NP Digital Traffic & Growth Summit
Top Email & SMS Marketing Tactics
May 2022 — Retail Trade Festival 2022, (Vilnius, Lithuania)
Ecommerce Marketing Trends and Tactics
May 2022 — ChannelSight
Measuring eCommerce Performance: KPIs, Strategies and Formulas for Success
April 2022 — Hexnode Partner Summit 2022
Using Marketing Automation to Create More Personalized Customer Journeys
February 2022 — Growth Experience Masterclass
Top Email & SMS Marketing Trends for Engaging & Retaining Customers
January 2022 — LiMA Digital Marketing Update'22
Owned direct marketing channels tips & tricks
January 2022 — Tech Zity Radar
Ecommerce Marketing Trends in 2022
January 2022 — Shopify Learn on-demand educational course
3 Automated Emails That Will Increase Your Sales
December 2021 — Ecommerce Tech Inspire 2021-2022, presented by MOBECLS
Keys to Accelerating Your Email Marketing Sales in 2022
September 2021 — Ecommerce Tech: Black Friday/Cyber Monday Event
No BS tips for increasing your BFCM email marketing saless
September 2021 — Omnisend
iOS15 Privacy Changes: Impact on email marketing and tips to adapt
August 2021 — Future of Ecommerce Global 2021
Using Email and SMS Benchmarks to Increase Your Email Marketing Sales
July 2021 — Ecommerce Townhall Live
Evaluating the Health of Your Email Channel and Tactical Ways to Improve Gaps You'll Identify
June 2021 — OpensAreDead.com / Omnisend
Navigating Apple Privacy Updates with iOS 14.5, 15 and Beyond
June 2021 — Billo Summit
Data-Backed Opportunities for Increasing Email & SMS Marketing Sales
June 2021 — eCommerce MasterPlan Virtual Summit
Nurture or Die: How Post-Purchase Messaging Can Increase Repeat Sales
June 2021 — JustUno
E-Commerce Marketing Benchmark: SMS
April 2021 — Outdoor Retailer: The Weekly Chat
Digital eCommerce Trends: How to Get Customers to Your Site and Keep Them Coming Back
February 2021 — Outdoor Retailer
Performance Apparel and Profitability: How Retailers Can Elevate Their eCommerce Presence
December 2020 — Omnisend (Panel Discussion)
Stay Ahead of The Curve with Returns
November 2020 — JustUno (Fireside Chat)
Email Marketing and How You Can Make an Impact on Revenue This Holiday Season
October 2020 — WP Agency Summit
Session 1: No Bullshit Wasy to Prepare for the Holidays
Session 2: Fireside Chat — on the importance of marketing automation
October 2020 — GoWP
How to Use Omnichannel Marketing to Drive Customer Retention
October 2020 — E-commerce Day
No Bulls#%t Ways to Prepare Your Email Marketing for the Holidays
September 2020 — Ecommerce Tech
No Bulls#%t Ways to Prepare Your Email Marketing for the Holidays
August 2020 — Ecommerce Tech — The Future of Ecommerce (Global)
How to Create Customer Retention with Omnichannel Marketing
July 2020 — Ecommerce Tech — The Future of Ecommerce for Fashion and Apparel
How to Use Omnichannel Marketing to Drive Customer Retention
June 2020 — Grow: Virtual 2020
How COVID-19 Impacted Email Marketing & What to Learn From It
June 2020 — Retail X (Chicago, IL) — cancelled due to COVID-19
May 2020 — CART INSIDERS E-Summit
Day 1—Conference Chair
Opening Keynote: "Supercharge Your Email Marketing Program"
May 2020 — PAVE Globsl — PAVE Coffee Chat Series
"Bringing Out Inner Creativity"
Co-presenter: Harry Cunningham, VP Retail Brand Experience, Vera Bradley
April 2020 — Ecommerce Tech
"How Subscription Brands Can Use Omnichannel Marketing to Drive Customer Retention"
April 2020 — Omnisend AMA Session
"COVID-19: What It Means for Ecommerce"
March 2020 — eCommerce Growth Summit
"3 Ways to Supercharge Your Email Marketing Program"
March 2020 — Ecommerce Tech
"How to Use Omnichannel Marketing to Drive Customer Retention"
February 2020 — Bronto Marketing Platform's Internal Strategist Summit (Durham, NC)
“The Latest Retail and E-Commerce Consumer Shopping Trends”
November 2019 — SmartBrief
“Prepping Retail Businesses for 2020”
November 2019 — Retail Dive
“Holiday Email Marketing 2019: Trends, Tips and Tactics”
October 2019 — RetailWire
“Call-To-Action! Top 2019 Holiday Email Marketing Trends and Tactics”
September 2019 — Retail TouchPoints
“Creating A Data-Driven Welcome Series That Generates Revenue”
September 2019 — Oracle NetSuite
“Earning Loyalty After the Purchase”
August 2019 — Total Retail
“Creating a Data-Driven Welcome Series That generates Revenue”
August 2019 — Oracle NetSuite
“Holiday Email Marketing Trends, Tips, and Tactics for 2019”
July 2019 — Internet Retailer
“Creating a Data-Driven Welcome Series That generates Revenue”
May 2019 — Multichannel Merchant
“Connecting with Gen Z Through Effective Email Marketing”
April 2019 — Journée eCommerce - Ecommerce Day (Quebec City, Canada)
“Email Marketing: How to be Profitable and Why You’re Doing it Wrong”
April 2019 — SuiteWorld (Las Vegas, NV)
Session 1: “Connecting with Gen Z with Effective Email Marketing”
Session 2: “It's Not One and Done: Creating Customer Loyalty with Post-Purchase Messaging”
February 2019 — Retail Wire
“The New Art of Listening to Customers”
February 2019 — Multichannel Merchant
“Designing Email and Emotional Rewards That Create Loyalty”
December 2018 — Internal SEM (Durham, NC)
“The Customer Journey and Spirit Animal Email Must-Haves”
November 2018 — eMarketer
How to Nurture Customer Loyalty with Personalized Post-Purchase Emails
October 2018 — SuiteConnect West (San Francisco, CA)
Building an Email Program Without Costly Buzzwords
October 2018 — CARMA (NY, NY)
Forget the Win-Back and Start Nurturing Your Customers
October 2018 — NAPCO/Target Marketing
4 Steps for Boosting Customer Loyalty With Post-Purchase Emails
September 2018 — ROI Revolution Summit (Raleigh, NC)
All I Want for Christmas is More Email Revenue: Preparing for the 2018 Holiday Season
Live event cancelled due to Hurricane Florence. Presented as a webcast in October.
September 2018 — Elite Digital Summit (NY, NY)
Panelist: Machine Learning and Automation: What this Means for Marketing in 2020
September 2018 — Multichannel Merchant
Email Strategies to Prepare for the Holiday Season
August 2018 — NAPCO/Target Marketing
Email and Social Strategies to Prepare for the Holiday Season
August 2018 — Oracle Bronto
Email Strategies to Prepare for the Holiday Season
November 2017 — BounceX
Are You Giving Customers What They Want?
October 2017 — CARMA (NY, NY)
I Am Not a Robot: Effective Segmentation Strategies for Humans
September 2017 — Retail TouchPoints Retail Strategy & Planning Series
Every Day’s A Holiday: How To Have A Successful 2017 Holiday Season
September 2017 — FitForCommerce
Cultivating Loyalty with Data-Driven Messaging
September 2017 — Olapic
How Brands Succeed With Personalized Content & Contextual Commerce
August 2017 — AMA Triangle Link + Think for Marketing Automation (Raleigh, NC)
Why Your Email Program Sucks
July 2017 — BVAccel
Optimizing Your Email: The Strategy and Tactics To Be Successful
June 2017 — Oracle + Bronto
State of Email & eCommerce: Key Insights Into Industry Trends & Strategies
June 2017 — ShopifyPlus
How Ecommerce Managers Should Adapt to Today's Changing Buyer Behaviors
June 2017 — IRCE (Chicago, IL)
Be a Revolutionary: Adapting Lifecycle Messages to Changing Consumer Behaviors
May 2017 — eTail Canada (Toronto, ON)
Program Chair, Day 1: Opening remarks, panel moderation, and speaker introductions.
Day 1 & 2 Roundtables: Creating Customer Loyalty With Effective Post-Purchase Messaging
April 2017 — SuiteWorld (Las Vegas, NV)
How Changing Consumer Behavior Should Inform Your Commerce Marketing Strategy
April 2017 — Bronto Summit (Las Vegas, NV)
Session 1: State of Email & eCommerce: Key Insights Into Industry Trends & Strategies
Session 2: Why Your Email Program Sucks
March 2017 — ROI Revolution Summit (Orlando, FL)
Strategies For Targeting Today’s Ever-Changing Consumer
March 2017 — Retail TouchPoints Connected Consumer Series
Perfecting Commerce Marketing With Deep Personalization
March 2017 — Target Marketing Tech Virtual Conference & Expo
Retail Revolution – In Store, Online And Everything In Between
February 2017 — eTail West (Palm Springs, CA)
Creating Customer Loyalty by Reinventing Lifecycle Best Practices
December 2016 — Internet Retailing UK
Brand Engagement: How the Top500 retailers Best Connect With Consumers
November 2016 — FC Tech Group, SoHo House NY (NY, NY)
Borderless Shopping: Defending & Expanding Brand Turf — Fireside chat
November 2016 — Fashion Digital New York (NY, NY)
Adapting Lifecycle Messages To Target Changing Consumer Behaviors
November 2016 — Power Retail Australia
How a Changing Consumer Behavior Impacts Your Lifecycle Messaging Strategy
Co-presenter: Greg Randall, Comma Consulting
November 2016 — AddShoppers
The Mobile Holiday Game Plan for Online Retailers (co-presenter)
September 2016 — SLI Connect - Carnegie Hall (NY, NY)
Lifecycle Messages, List Growth and Segmentation Success: An Everlast TKO
Co-presenter: Danit Zmora, Everlast
September 2016 — Retail TouchPoints Retail Strategy & Planning Series
Adapting Lifecycle Messages To Target Changing Consumer Behavior
September 2016 — Drapers UK
Creating Customer Loyalty in an Ever-Connected World
August 2016 — DMA UK
Goodbye Black Friday, hello Grey November - Consumer Insights and Festive Season Planning
August 2016 — Magento
Goodbye Black Friday, Hello Gray November: Key Insights For The Holidays
August 2016 — NetSuite
Email Marketing Programs to Engage Shoppers and Keep Them Coming Back
June 2016 — Internet Retailing UK
Creating Customer Loyalty in an Ever-Connected World
June 2016 — Bronto
Automated Messages that Drive Revenue & Engagement
May 2016 — SuiteWorld 2016 (San Jose, CA)
Best Practices: Preparing Your Email Campaigns for Your Peak Season
May 2016 — Bronto Summit 2016 (Miami, FL)
The Real Fun Starts After the Sale: Boosting Loyalty With Post-Purchase Marketing
May 2016 — Bronto
Top 15 List Growth Strategies
February 2016 — ROI Revolution Summit (Orlando, FL)
Creating Loyalty in an Un-loyal World: How to Build an Effective Post Purchase Series
February 2016 — Bronto
Creating A Revenue-Generating Welcome Series
January 2016 — SIA Snow Show (Denver, CO)
Creating Loyalty in an Un-Loyal World: How to Build an Effective Post-Purchase Series
January 2016 — SIA Snow Show 2016 - Industry + Intelligence Day (Denver, CO)
Key Lifecycle Marketing Tactics That Drive Revenue
August 2015 — Power Retail - Australia
30 Days to a Rock-solid Lifecycle Email Marketing Program
May 2015 — Retail Marketing Virtual Conference & Expo
Using Browsing Abandonment Behavior to Drive Revenue
April 2015 — Lorman Education Services
Keys to Creating Customer Loyalty with Effective Post Purchase Email Marketing
Co-presenter: Sarah Dawber, Co-Founder, Silvr Social
Co-presenter: Josh Hansen, Co-owner, Hansen’s Surf Shop
March 2015 — Marketing Finder UK
Keys to Creating Customer Loyalty with Effective Post Purchase Marketing
March 2015 — Bronto Summit 2015 (Miami, FL)
Browser Abandonment Messaging: How to Use Browsing Data to Drive Revenue
Co-presenter: Kellie Boggs, Marketing Strategist, Bronto Software
March 2015 — Bronto Summit 2015 (Miami, FL)
Keys to Boost loyalty with Post Purchase Marketing
October 2014 — Fashion Digital New York (NY, NY)
The Real Fun Starts After The Sale: How to Boost Loyalty With Post-Purchase Marketing
July 2014 — Retail Marketing Virtual Conference & Expo
Baby, Please Don't Go! Keys To Preventing Shopping Cart Abandonment
April 2014 — Bronto Summit 2014 (Durham, NC)
How Email Got Her Groove Back
Co-presenter: Steve DuBois, Marketing Strategist, Bronto Software
April 2014 — Bronto Summit 2014 (Durham, NC)
Panelist: Live Email & Landing Page Critique
February 2014 — Commerce V3 User Conference (Orlando, FL)
Keys to Creating a Successful Abandoned Cart Strategy
September 2013 — Marketing Finder UK
Know Your Customers - Reach and Influence with Relevant Emails
April 2013 — Commerce V3 User Conference (Orlando, FL)
How to Drive Revenue With an Effective Welcome Series
April 2013 — Bronto Summit 2013 (Durham, NC)
How to Lose a Customer in 10 Days
Co-presenter: Steve DuBois, Marketing Strategist, Bronto Software
April 2013 — Bronto Summit 2013 (Durham, NC)
Panelist: Live Email Critique
April 2012 — Bronto Summit 2012 (Durham, NC)
Panelist: The Good, The Bad, The Ugly: Email Creative Critique
Speaking Topics Include:
Consumer, retail, and ecommerce marketing trends
Lifecycle marketing and customer retention
Email and SMS as revenue and engagement channels
Customer experience and long-term value creation
My talks are designed for marketing leaders, founders, and executive teams navigating growth, change, and evolving customer expectations.
“Relevant information touching on key points, delivered in a clear and concise manner.”
“This was a great presentation. Greg did a wonderful job speaking to the crowd and engaging the group.”
Podcasts and Media Conversations
In addition to speaking on stage, I regularly join podcasts and media discussions to share perspectives on marketing, growth, and how organizations adapt as industries evolve.
Featured podcast appearances
EssayPro: Building a Modern Marketing Career: Skills, Psychology, and the Power of Content with Greg Zakowicz
WP Legends: AI & Growth, Mastering eCommerce & Email Marketing
LifterLMS: Master Multi-Channel Course Marketing With Greg Zakowicz
Osom To Know: Smart Email Automations Every Brand Needs
Shppify1Percent: Top Shopify Email Strategies w/ Greg Zakowicz
Greyd Conversations: Greyd Conversations #7 Leveraging Ecommerce websites
Future Commerce Podcast: Outsmart the Black Friday email frenzy
BFM 89.9FM, The Resource Centre Show: Guest — The Data Shows It: Push Marketing Works
eCom@One: Ep. 82: How to Develop a Content Strategy That Will Skyrocket Your Brand Awareness
Podcast Host
I have also launched and hosted several award-winning marketing and career-focused podcasts exploring growth, content, ecommerce, careers, and the realities of modern marketing leadership through conversations and commentary.
Whether on stage, on a podcast, or in the press, I see this work as part of my role as a marketer, helping organizations and audiences understand what’s changing, what matters, and how to grow with intention. Interested in getting in touch?