Here is my reading list of books I’ve recently read. Maybe they’ll give you something new to look into and enjoy.
Building a Story Brand
The Power fo Geography
The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War
The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World
Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America
In 2023, Back-in-stock messages had a 60.1% open rate, 19.3% click rate, and a 5.8% conversion rate. This was the highest conversion rate of ANY automated message, by far. Consider these must-have automated email messages for brands — both automated and scheduled campaigns.
I recently created a three-minute marketing tip series designed to help busy marketers generate more revenue from their email marketing program. The idea was simple: in three minutes or less each day, I would provide easy-to-follow advice on how to improve specific aspects of their program. Each episode can be found on YouTube, embedded below, and syndicated as season four of the Cart Insiders Podcast.
The topics I covered were:
Email marketing list growth
Email marketing welcome series
Email marketing cart abandonment
SMS marketing
This week’s tips covered how to grow your email marketing list. Let’s dive in.
SMS is a must-have marketing channel for ecommerce brands. The reason: everyone texts.
Ecommerce brands sent 58% more SMS sends in 2023 than the year before. Previously, the year-over-year lift was 62% in 2022, and 75% in 2021. As you can see, SMS is growing, and growing fast!
2023 SMS Marketing Statistics (promotional messages):
Click rate: 7.6%
Conversion rate: 0.13%
2023 SMS Marketing Statistics (automated messages):
Click rate:9.4%
Conversion rate: 0.28%
Interested in more? Check out the full SMS marketing statistics report.
Just here for examples of SMS marketing? Here are some SMS and MMS examples to draw inspiration from.
Let’s face it; the traditional linear model of the customer journey is no longer accurate. Today’s consumers shop how they want, where they want, and when they want—all while facing distraction at a moment’s notice. They are choosing how they interact with brands and on which channels they do so. They have all of the power. Who said being a marketer is easy?
When it comes to post-purchase email marketing, it may just be the most underutilized yet powerful email marketing tactic there is. A strategic, well-thought-out series can help increase customer retention and help build brand loyalty and advocacy. The best part of all is that these messages are automated, generating revenue while you sleep.
Creating a series of messages designed to enhance the purchase experience is something every retailer should implement.
The holiday shopping season is fast approaching there is a lot of uncertainty about what will unfold. Questions surrounding the health of the economy and what a resurgence of COVID-19 might have on the supply chain make planning for this holiday season unique. Here are 47 ways you can prepare your marketing program and e-commerce store for the holiday shopping season.
Marketers have adjusted their marketing campaigns over the recent weeks, but those will eventually revert back to normal. Retail and e-commerce, on the other hand, may be in for more permanent changes. The aftereffects of coronavirus are sure to be felt long after it’s gone, surely changing how consumers shop, interact and prioritize lifestyle choices.
In this article, I discuss 8 ways retail and services may be impacted near term and in the years to come by the coronavirus aftermath. I’ll explore topics such as:
On April 2, Omnisend hosted their first AMA (ask me anything) session on the topic of e-commerce during the COVID-19 crisis. During the session, we covered questions on a variety of topics, from how to appropriately approach your email and SMS marketing campaigns to ways to properly maneuver customer acquisition via different channels.
I was a part of a four-person expert panel with wide-ranging backgrounds where we answered questions from retailers about doing business during the crisis.
Marketing in a crisis, any crisis, is not easy. Marketers need to balance their human side with business needs, and knowing where that line sits is not always clear. But know this — what you do now will determine how your brand is perceived in the future.
This post by Whitney Blankenship explores the right way to approach your customers during a crisis, whether it’s COVID-19, or another future catastrophe, and how you can add value to your customers while trying to maintain your needs as a business.
