SMS Marketing Examples & Stats
SMS and MMS Marketing Examples
SMS is a must-have marketing channel for ecommerce brands. The reason: everyone texts. It is no longer reserved for younger generations. Brands that fail to utilize SMS marketing are missing out on sales.
SMS Marketing Statistics
SMS marketing continues to grow. Ecommerce brands sent 31% more SMS sends in 2024 than the year before. Previously, the year-over-year lift was 58% in 2023, 62% in 2022, and 75% in 2021.
2026 SMS Marketing Statistics (promotional messages):
Click-to-sent rate: 12.38%
Conversion rate: 0.12%
Click-to-conversion: 0.97%
AOV: $125
Revenue per send: $0.15
2026 SMS Marketing Statistics (automated messages):
Click-to-sent rate: 20.32%
Conversion rate: 0.77%
Click-to-conversion: 3.81%
AOV: $96
Revenue per send: $0.74
Automated SMS messages generated nearly 5× more revenue per send than campaigns ($0.74 vs. $0.15). That gap exists for the same reason it does in email: automated messages reach subscribers at high-intent moments triggered by their own behavior, rather than interrupting them with batch-and-blast messages.
I’ve been saying it for years, SMS is a must-have channel in the shopping journey. — Greg Zakowicz, Email & SMS Marketing Epxert
