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Featured Post: My Reading & Podcast List

Here are recent books I’ve read and podcasts I enjoy. If you’re looking for something interesting to listen to or read, these are a few that have stood out to me. Let me know if you have a recommendations.

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Greg Zakowicz Greg Zakowicz

SMS Marketing: Keys to Success and Pitfalls to Avoid

Let's face it, nearly everyone texts. In fact, I bet your phone is within eyesight right now. Is it? Because so many of us keep our phones close by, the time between when text messages are received and read is probably seconds! This alone makes SMS marketing a potentially powerful tool. However, many companies are missing a huge opportunity with their SMS marketing programs.

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