Featured Post: My Reading & Podcast List
Here are recent books I’ve read and podcasts I enjoy. If you’re looking for something interesting to listen to or read, these are a few that have stood out to me. Let me know if you have a recommendations.
How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
Picture this: Your company's email campaigns have an average open rate of around 15%. Then one day it suddenly skyrockets to 40%.
Maybe it's just a fluke, you think... until it happens again. And again.
How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales
In this interview series called “How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales”, we are talking to marketers, advertisers, brand consultants, & digital marketing gurus who can share practical ideas from their experience about how to effectively leverage the power of digital marketing, PPC, & email.
The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15
Email marketers at e-commerce brands use traditional reporting data such as open, click, and conversion rates to measure email campaign performance. But what happens when you suddenly take away one of those long-established data points?
Buckle up because we’re about to find out.