Featured Post: My Reading & Podcast List
Here are recent books I’ve read and podcasts I enjoy. If you’re looking for something interesting to listen to or read, these are a few that have stood out to me. Let me know if you have a recommendations.
The Impact of iOS 15 on Email Marketing — One Year Later
On Sept. 20, 2021, Apple released its much-anticipated iOS 15 software update. The update included various “privacy protection” features for iPhone users, including "Mail Privacy Protection." This feature prevents companies from seeing whether subscribers opened their emails, and instead reports an open rate of 100 percent for those using the Apple Mail app.
New Email and SMS Marketing Report Showcases Their Value to Brands
A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid social’s cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment.
SMS Marketing: The Secret Weapon for E-Commerce Brands This Black Friday and Cyber Monday
Planning for Black Friday and Cyber Monday (BFCM) is already top of mind for many e-commerce brands, and includes the usual channels like email marketing, paid search, paid social, and marketplace ads. But as the cost and effectiveness of channels like paid social continue to fluctuate, brands are continuously searching for ways to maximize return on investment in a competitive and crowded space.
3-Minute Video Tip Series: How to Grow Your Email Marketing List
I recently created a three-minute marketing tip series designed to help busy marketers generate more revenue from their email marketing program. The idea was simple: in three minutes or less each day, I would provide easy-to-follow advice on how to improve specific aspects of their program. Each episode can be found on YouTube, embedded below, and syndicated as season four of the Cart Insiders Podcast.
The topics I covered were:
Email marketing list growth
Email marketing welcome series
Email marketing cart abandonment
SMS marketing
This week’s tips covered how to grow your email marketing list. Let’s dive in.
The Slowdown of E-Commerce and How Online Brands Can Adapt
A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in April. However, within this figure, we see that in-store sales increased 10 percent while e-commerce declined by nearly 2 percent.apt their marketing efforts to these market conditions to increase customer retention, reduce paid media costs, and increase profit.
3 Ways to Use Marketing Automation to Improve CX
Retailers are constantly looking to improve the customer shopping experience. For e-commerce brands, it may mean implementing live chat, improving site speed, using 3D product images, and offering free returns. However, the shopping journey isn’t isolated to technical website details and store policies; it also applies to marketing.
The 'Buy it Now' Consumer is Here: Are You Prepared?
Consumer expectations and shopping habits are constantly evolving. How brands adapt to the constant evolution, from logistics and staffing to marketing strategy and tactics, ultimately determines whether they stay relevant in consumers’ eyes and their business continues to grow.
We’re witnessing another evolution in purchasing behavior, ushering in a new breed of consumers — the "buy it now" consumer. What exactly is the "buy it now’" consumer, what propelled their emergence, and what do brands need to know about them in 2022?