When it comes to maximizing holiday sales from your email and SMS marketing programs, discovering the nuances of the season can help brands squeeze as much eggnog out of … whatever eggnog comes out of. With all of the data out there, uncovering the lesser-known can feel overwhelming to downright impossible.

A recently released email and SMS marketing report shed light on these performance trends and helped answer questions like “Do consumers find SMS intrusive?” and “Are consumers over email?” The report analyzed more than 10.5 billion e-commerce marketing emails and 62 million SMS messages, among other channels, sent by Omnisend customers in the first half of 2023.

Looking for a marketing edge?

Of course you are, but little did you know that the elusive edge may be closer than you realize.

E-commerce brands faced a holiday shopping season filled with uncertainty — uncertainty around when the shopping season would start in earnest, inflation’s impact on consumer spending, and the costs and performance of paid marketing channels. And with good reason.