DTC and B2B Email Marketing Services
Regardless of your budget or email platform, if you need help with setting up workflows, creating campaigns, segmentation analysis, lifecycle retention marketing, or strategy consulting, I'll help you create a program that fits both your short- and long-term needs.
I’ve been in email marketing for more than 20 years, and am a recognized email marketing expert, having delivered more than 100 presentations on email marketing strategy.
In the email world, I’ve been a practitioner, DTC brand owner, consultant, and industry analyst. I’ve worked with more than 130 brands, from solo practitioners with small budgets to enterprise companies, on improving their email and SMS programs. I’ve helped a national omnichannel fashion retailer plan and launch their nationwide SMS program, and helped a mom-and-pop business launch their email marketing program, growing into a significant revenue stream for the company.
Email & SMS Services
List growth and email campaigns
Not properly collecting email addresses (and mobile numbers) from every website visitor lessens your ability to retarget would-be customers in a cost-efficient manner, and your ability to make email marketing a consistent revenue-generating channel.
I can help with:
List growth strategies, including building email collection pop-ups
Connecting pop-up activity to automated welcome flows
Managing and sending scheduled email campaigns
Segment creation & personalization strategy
Automated workflow setup and strategy
Regardless of the size of the company, having the right automated email and SMS workflows generates consistent revenue, better customer experiences, lower retargeting costs, and long-term program sustainability.
I can help you:
Create workflows from scratch that meet evolving consumer behavior
Audit your current workflows and identify areas of opportunities
Choose the right lifecycle marketing automations for your brand
Automated message creation
Segmentation and personalization strategy
Advanced workflow design and build
Strategic consulting (ongoing or as-needed)
Have a team already in place? No problem. I can support your goals by working with your team to provide guidance and documented instructions that will continually optimize your email and SMS programs. The goal is to educate your staff while making the right decisions that will make you more money. This could include:
A one-time call to discuss a specific topic of interest
Monthly or bi-weekly calls focused on completing specific projects and tasks
Step-by-step instructions for implementing identified projects
Period progress reviews delivered to your team
Email marketing audits
Some companies have a team but lack a specific direction for next steps or understanding of how they’re doing. I can audit your email program by digging into your metrics, segmentation strategy, send cadence, automations, and message creative, and identify areas for improvement, delivered in a single document.
Some companies have a team but lack a specific direction for next steps or understanding of how they’re doing. I can audit your email program by digging into your metrics, segmentation strategy, send cadence, automations, and message creative, and identify areas for improvement, delivered in a single document.
Work With Me
Whether it’s a one-time project, on-going execution, or regularly scheduled consultation sessions, I can help meet your needs. Please reach out by, well, emailing me.
