Personal Branding + PR Strategy for Attorneys and Hired Experts
For lawyers, expert witnesses, analysts, medical experts, and other hired specialists, reputation is the filter through which every opportunity passes. Increasingly, that filter is powered by AI systems that summarize, rank, and recommend professionals based on clear authority signals, not just referrals or website copy. If your personal brand doesn’t communicate your expertise with clarity and consistency, you’re invisible to the very systems shaping how people search and discover information.
I help legal professionals and hired experts build a discoverable, credible, and strategically visible personal brand that supports long-term authority and opportunity.
Personal Brand & PR Services for Lawyers and Experts
Strategic Positioning & Narrative Development
You may be an expert. But does your messaging clearly communicate it? I help you articulate your specialty, the problems you solve, the audiences you serve, and the outcomes you deliver. We clarify your positioning so that anyone, from a journalist to a referring attorney to a hiring decision-maker, immediately understands why you are credible and differentiated.
This becomes the foundation for everything: your website, media pitches, thought leadership, speaking strategy, and overall professional presence.
Thought Leadership & Content
Authority is built through consistent, relevant insight, not occasional visibility. Together, we develop topic pillars, recurring angles, and repeatable content frameworks that elevate your voice across media publications, LinkedIn, podcasts, and your own website. This includes:
Byline themes aligned to your specialty
Contributed article strategies
Editorial positioning angles
A sustainable system for maintaining visibility without adding hours to your schedule
The goal isn’t content volume. It’s strategic consistency.
PR Strategy & Media Visibility
Editors, journalists, and podcast hosts are constantly looking for credible professionals who can explain complex issues clearly and responsibly.
I help you:
Identify the right media outlets for your niche
Shape compelling, timely story angles
Create pitch-ready commentary
Develop positioning that makes you easy to quote
This can lead to:
Contributed articles
Quoted expert analysis
Podcast interviews
Commentary on emerging legal and industry trends
These placements compound over time, strengthening both reputation and digital authority.
AI-ERA Website & Search Visibility
Your professional presence is now evaluated not only by people, but by AI systems that summarize, rank, and recommend experts. If your expertise isn’t clearly structured, reinforced, and discoverable, AI-driven platforms won’t surface you when decision-makers ask questions related to your field.
I help you:
Clarify your core message
Simplify and strengthen your website structure
Reinforce expertise and credibility signals
Improve visibility across AI-powered search and recommendation systems
This ensures your authority is recognized not just by peers, but by the systems increasingly shaping professional discovery.
Social Presence & Authority Reinforcement
You don’t need to post daily: you need to post strategically. I help you develop a focused social presence that reinforces your positioning, amplifies your thought leadership, and supports your broader visibility strategy.
Reputation, Proof & Trust Signals
Authority is not built through visibility alone. It is reinforced through proof. From testimonials and speaking engagements to published commentary and educational content, I help you build a structured ecosystem of credibility, one that signals expertise clearly to clients, peers, journalists, and AI systems alike.
Why Work With Me
Lawyers and expert witnesses operate in high-stakes environments. Messaging cannot be careless. Visibility cannot be random. Credibility cannot be manufactured.
I bring more than marketing tactics. I bring:
Two decades of experience building authority in complex, high-growth industries
Deep expertise in media positioning, editorial strategy, and PR
A systems-driven approach to sustainable, compounding visibility
A clear understanding of how AI-driven discovery is reshaping professional reputation
Just as importantly, I’ve built my own industry presence deliberately and systematically — becoming a quoted expert, keynote speaker, podcast guest, and trusted voice in my field. I understand what it takes to translate expertise into recognized authority because I’ve done it step by step.
Authority is not accidental. It is structured, reinforced, and earned over time.
I don’t help you become louder. I help you become clearer, more authoritative, and strategically visible — turning expertise into visibility, visibility into authority, and authority into opportunity.
Let’s Build Your Authority
If you’re ready to strengthen your visibility and become the go-to expert in your field, let’s create a plan tailored to your expertise.