Today, the Bills hired Joe Brady as their new head coach, and I can’t believe it. I really can’t.
The owner fired Sean McDermott because he felt they could not get past the “proverbial playoff wall.” I agree, and while not specifically calling for McD’s head, I am OK with the decision. However, my biggest concern was less on the head coach and more on the OC. I don’t believe Brady has what it takes to be an elite playcaller. Man, I hope I’m wrong, but I fear the Bills are going to run it back with mostly the same staff in place — and that IS the issue.
When I think about it, was this the interview process?
I wanted to turn the page from Brady before the season even started. Over the past two-plus years, I have taken issue with his play-calling from several areas. Watching it unfold made me double down. Here are my gripes.
My issues with Joe Brady’s offense
1. Bubble screens, and more specifically, throws to the line of scrimmage. The Bills have a cheat-code QB, and yet Brady decides the best way to use him is to have him throw the ball to the line of scrimmage the moment he touches it. You might as well put me back there throwing the ball!
With a chance to close out the game, he did this on 3rd down in the fourth quarter inside the red zone during the Bills-Broncos playoff game. In fact, he did it on second down as well — although he held the ball for a full 1.5 seconds while waiting for Samuel to come out of the backfield. Both plays went nowhere — much like nearly every bubble screen for the past two seasons. Oh, and let’s not forget the bubble screen on third down on the final drive in the KC playoff game the year before.
Repeatedly, he ran these bubble screens with very limited success. Unless McDermott specifically called for those plays, he was repeatedly willing to take the ball out of the best player’s hands. This is an OC issue, and a serious one.
2. Running up the middle on first and goal from outside the five. What a waste. These plays routinely go nowhere and are practically a waste of down. Heck, look at the same series of red zone plays in the Bills-Broncos game. First down, run to the outside for 1 yard (I know, not up the middle, but you got the same predictable run and result).
Add running it up the middle on second down to my list of grievances. Oh, and running it on 2&1 instead of taking a shot, and you have yourself a conservative run party. This is an OC issue. But what if you don’t make it? Well, not knowing you have two plays for a near-guaranteed Allen sneak/tush push on third and fourth down is an OC issue.
3. This part I don’t know, but what involvement did Brady have in the Bills’ deciding to build an incredibly weak WR room? We’re about to find out. I am led to believe Brady wasn’t opposed to the WRs they had. If so, I imagine, since Beane apparently trusts him so much, they would’ve made a move to improve it at the trade deadline. Instead, I have GMBB defending the assets he assembled while grasping at straws throughout the season.
4. My 13-year-old calls out the Bills plays before they happen, and he’s right most of the time — and he’s not even a Bills fan! If he and I can do it so easily, what makes me think he’s fooling a defensive coordinator?
What I need from Joe Brady as the Bills’ coach
1. Bring in an established defensive coordinator — or someone who is considered to “know their stuff.” We can’t run it back with the same crew. Getting past the proverbial playoff wall means getting better at what you do. The defense was a consistent letdown. Be better, and that starts with the top of the pyramid. If not an established playcaller, the hire needs to have some pedigree behind them, having studied under some of the brightest minds. While some is OK, I can’t have significant learning on the job. A veteran D assistant to serve as a sounding board would be helpful with a younger guy.
2. Be a serious playcaller. The same-old same-old is not going to get it done. I do not want Josh Allen to have to make up for your game plan and playcalling. I’ve watched it too often. What I want is for Josh Allen to make his great playcalling unstoppable. He shouldn’t have to be Superman to win games. He should be Superman to demoralize and bury the opponent. I want to win when he’s average.
3. Advocate for solid WRs. Make it clear that the lack of WRs was the previous regime’s decision. Your job as OC is to make your QB’s job as easy as possible. Do it.
4. Do NOT make the season come down to giving Josh Allen the ball, trailing, and a chance to win the game. This is not getting past the wall. Build a team that gets him a two-score lead and the luxury of sitting on the sideline while the defense goes to work with a scheme that doesn’t give 9-yard cushions on a third-and-seven.
Will Joe Brady succeed?
I have not seen evidence that Joe Brady can accomplish these things. In fact, I’ve seen a stubbornness to continually run plays with little to no success while simultaneously taking the ball out of the NFL’s best QBs’ hands. To me, this is not a good indication of someone able to evolve.
I hope he makes the right staffing decisions that improve this team. I hope he advocates for better players on offense. I hope he learns how to be a better placaller.
I’m not holding my breath.
Would one of the other hot-shot young OCs in the league have been a better fit? I don’t know. It would have all been a gamble. I just don’t think Joe Brady is the guy to smash through the wall, and I’ve never wanted to be so wrong in my life. Good luck Joe!