Holiday Shopping 2025: What Marketers Need to Know
The holiday season always brings surprises, but this year feels different. Shoppers are still buying, but they’re doing it with more intention. Prices remain high, budgets are tighter, and people are weighing decisions a bit longer than they used to.
I recently wrote a guest post for MarTech Cube, digging into this shift in shopper mindset. Here’s a quick look at what stood out.
Shoppers Are More Careful With Their Money
People haven’t stopped spending, but they’re more cautious. They’re sticking to budgets, comparing more, and thinking harder before committing.
For brands, that means your value story has to be clear. Customers want to know why your product is worth it, not just that it’s on sale.
Promotions Still Matter but Not in the Same Way
Holiday discounts will always grab attention, but blanket markdowns aren’t the only way to win.
Smarter incentives like early access, bundles, or tiered offers tend to resonate more with today’s value-focused shopper. It’s less about racing to the bottom and more about showing that your promotion actually makes sense.
Convenience Goes a Long Way
The easier you make the purchase experience, the better. Clear delivery timelines, smooth returns, and straightforward policies all influence buying decisions. These aren’t “extras” anymore — they’re part of what shoppers expect.
Email and SMS Still Deliver
Despite all the noise in the market, lifecycle messaging remains reliable. Email and SMS continue to drive strong results during peak shopping periods.
Well-timed sends and solid automation, such as cart abandonment messages, back-in-stock alerts, and post-purchase series, matter. a lot.
Read the Full Article
You can read the complete post on MarTech Cube here:
»» Holiday 2025: What Marketers Need to Know About Shoppers’ New Mindset