Here is my list of recent reads and podcasts I am currently enjoying. Maybe they’ll give you something new to look into and enjoy.
Read more to find what I’ve been digging into lately, including:
Building a Story Brand
The Power of Geography
The Greatest Beer Run Ever. A Crazy Adventure In a Crazy War
The Escape Artist. The Man Who Broke Out of Auschwitz to Warn the World
Devil in the White City. Murder, Magic, and Madness at the Fair That Changed America
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.
But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss the Cyber Five, the Cyber Ten, smartphone growth, the value of email marketing, daily sales benchmarks and more.
Look at this picture. What do you see?
We whipped out our cameras to take some pictures when something stopped us — our earlier inability to save pictures for the next stop. There were no photos left in the cameras. This was going to have to be one of those moments where we simply experienced it (something more people nowadays should do). But then it all changed. We were no longer alone.
A lone figure appeared and slowly made her way toward us.
For years, marketers have said video in emails will be the next evolution in email marketing, but the challenges of implementing it have held it back. Email clients not supporting it, file size restrictions and video production time have been too much to overcome.
Now, 98% of email clients support video, the number one type of content to inspire consumer research, and the time has never been better to bring new life to your email marketing with video.
Here are ways to incorporate video in your email marketing program.
As host of the Commerce Marketer Podcast, I conduct a lot of interviews. But choosing my favorite episodes is like choosing a favorite child (if my kids are reading this, I love you both the same). However, I forced myself to choose some of the episodes that really resonated with me for one reason or another.
Here are some of my favorite marketing conversations from 2019, in order of episode number. I hope you enjoy.
Which days are best for sending marketing emails and which days are most popular for retailers? Should you send on the same high-volume days as other retailers, or send on lower-volume days so you can more easily stand out in the inbox?
Now, you may finally have an answer.
I am signed up for hundreds of retailer email programs and monitor my inbox for daily send volume. While each retailer will have their own unique requirements, here are some tools you can use to help you determine which days might be best to send your marketing emails.
2019 marketing email send volume broken down by day and month. Check out which days were the most and least popular days to send marketing emails.
2018 marketing email send volume broken down by day and month. Check out which days were the most and least popular days to send marketing emails.
Unboxing is about providing a branded, aesthetic opening experience that builds excitement. The customer purchase experience shouldn’t end when the package arrives — that’s when the experience really just begins. The way customers feel about your brand after the purchase determines whether they become repeat customers or remain a one-time buyer.
If you ask a hundred people what makes a good article headline or email subject line, you may get a hundred different answers. After all, it’s subjective, isn’t it?
Not entirely, as many marketers know. There’s a science behind what makes a consumer open an email, click on a call to action (CTA) and make a purchase. Whether it’s writing an attention-grabbing headline or getting someone to “click and convert,” understanding that people rely on certain decision-making defaults helps marketers nudge them to take a desired action.
In this article I discuss how to use behavioral science to improve marketing campaigns. Topics include …
