8 Ways the Retail Landscape May Change After Coronavirus
Marketers have adjusted their marketing campaigns over the recent weeks, but those will eventually revert back to normal. Retail and e-commerce, on the other hand, may be in for more permanent changes. The aftereffects of coronavirus are sure to be felt long after it’s gone, surely changing how consumers shop, interact and prioritize lifestyle choices.
In this article, I discuss 8 ways retail and services may be impacted near term and in the years to come by the coronavirus aftermath. I’ll explore topics such as:
Marketers have adjusted their marketing campaigns over the recent weeks, but those will eventually revert back to normal. Retail and e-commerce, on the other hand, may be in for more permanent changes. The aftereffects of coronavirus are sure to be felt long after it’s gone, surely changing how consumers shop, interact and prioritize lifestyle choices.
In this article, I discuss 8 ways retail and services may be impacted near term and in the years to come by the coronavirus aftermath. I’ll explore topics such as:
Local shopping
Online grocery
BOPIS and curbside pick-up
The in-store experience
At-home fitness
… and more
Click here to continue reading “8 Ways the Retail Landscape May Change After Coronavirus.”
AMA Webinar Recap: COVID-19: What It Means for E-commerce
On April 2, Omnisend hosted their first AMA (ask me anything) session on the topic of e-commerce during the COVID-19 crisis. During the session, we covered questions on a variety of topics, from how to appropriately approach your email and SMS marketing campaigns to ways to properly maneuver customer acquisition via different channels.
I was a part of a four-person expert panel with wide-ranging backgrounds where we answered questions from retailers about doing business during the crisis.
On April 2, Omnisend hosted its first AMA (ask me anything) session on the topic of ecommerce during the COVID-19 crisis. During the session, we covered questions on a variety of topics, from how to appropriately approach your email and SMS marketing campaigns to ways to properly maneuver customer acquisition via different channels.
I was a part of a four-person expert panel with wide-ranging backgrounds where we answered questions from retailers about doing business during the crisis.
The four-person panel consisted of:
Email Marketing During COVID-19: How to Send Emails During a Crisis
Marketing in a crisis, any crisis, is not easy. Marketers need to balance their human side with business needs, and knowing where that line sits is not always clear. But know this — what you do now will determine how your brand is perceived in the future.
This post by Whitney Blankenship explores the right way to approach your customers during a crisis, whether it’s COVID-19, or another future catastrophe, and how you can add value to your customers while trying to maintain your needs as a business.
Marketing in a crisis, any crisis, is not easy. Marketers need to balance their human side with business needs, and knowing where that line sits is not always clear. But know this — what you do now will determine how your brand is perceived in the future.
This post by Whitney Blankenship explores the right way to approach your customers during a crisis, whether it’s COVID-19, or another future catastrophe, and how you can add value to your customers while trying to maintain your needs as a business.
In this article, she discusses:
How to adjust your marketing during a crisis
Ways to adjust your message
How to still promote without alienating customers
Considerations to make around pricing