Featured Post: My Reading & Podcast List
Here are recent books I’ve read and podcasts I enjoy. If you’re looking for something interesting to listen to or read, these are a few that have stood out to me. Let me know if you have a recommendations.
2019 Email and E-commerce Holiday Season Recap
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.
But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss the Cyber Five, the Cyber Ten, smartphone growth, the value of email marketing, daily sales benchmarks and more.
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.
But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss:
The Subtle Nuances of November
The Cyber Five expanding into the Cyber Ten
The new daily online sales benchmark to be aware of
The growth in smartphones
Why email marketing is so important during the holidays
Top takeaways and how to use them
Click here to continue reading “2019 Holiday Season Takeaways and Ecommerce Marketing Action Items”
Cyber 10: The Holiday Shopping Sprint You REALLY Need to Prepare For
Most digital marketers have heard of the Cyber Five, the five shopping days from Thanksgiving Day through Cyber Monday. These five days happen to be the top five online sales days for the entire holiday season, accounting for 19% of all online holiday sales.
And now, within Gray November comes another consumer shopping evolution that will become a holiday season norm — the Cyber 10.
The holiday season is upon us, and, once again, it’s expected to set online sales records to the tune of $142 billion, according to eMarketer estimates. As online sales rapidly increase year-over-year, trends evolve and retailers adapt.
Take Gray November, for example. Over the past couple of years, we have seen those signature stand-alone online shopping days like Black Friday and Cyber Monday morph into a month-long series of discounts leading up to those days.
And now, within Gray November comes another consumer shopping evolution that will become a holiday season norm — the Cyber 10.
In this article, I discuss why marketers need to look beyond the Cyber Ten and pay attention to the Cyber Ten. Topics include:
Which days make up the Cyber Ten
Why the Cyber Ten is no longer a trend, but an annual occurrence
Which days in the Cyber Ten are seeing the biggest year-over-year growth
Why Cyber Monday, even with all of the changes, remains king