Featured Post: My Reading & Podcast List
Here are recent books I’ve read and podcasts I enjoy. If you’re looking for something interesting to listen to or read, these are a few that have stood out to me. Let me know if you have a recommendations.
Post-Purchase Email Marketing and Subject Line Examples
When it comes to post-purchase email marketing, it may just be the most underutilized yet powerful email marketing tactic there is. A strategic, well-thought-out series can help increase customer retention and help build brand loyalty and advocacy. The best part of all is that these messages are automated, generating revenue while you sleep.
Creating a series of messages designed to enhance the purchase experience is something every retailer should implement.
Examples of Back in Stock Email Marketing, Complete with Subject Lines
Back-in-stock notifications may be the highest-performing automated emails a brand sends. In this post, you’ll find top-tier example subject lines, performance stats (60% open, 19% click, 5.8% conversion), and five immediate tactics you can apply to your e-commerce email flows.
2019 Holiday Season Takeaways and Ecommerce Marketing Action Items
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.
Top Marketing Podcasts of 2019
As host of the Commerce Marketer Podcast, I conduct a lot of interviews. But choosing my favorite episodes is like choosing a favorite child (if my kids are reading this, I love you both the same). However, I forced myself to choose some of the episodes that really resonated with me for one reason or another.
Here are some of my favorite marketing conversations from 2019, in order of episode number. I hope you enjoy.
Email Expectations vs. Reality: Are You Letting Your Customers Down?
Consumer expectations versus reality. It is a complex topic for all retailers, but especially for those who sell online. Look at how Amazon has raised the bar on consumer expectations, such as with fast and free shipping. Consider how accessible mobile phones are, allowing consumers to find any product they are searching for, regardless of where they or the product is located. Social media, and its integration into the shopping experience, is providing a direct connection between brand and consumer.