Featured Post: My Reading & Podcast List
Here are recent books I’ve read and podcasts I enjoy. If you’re looking for something interesting to listen to or read, these are a few that have stood out to me. Let me know if you have a recommendations.
A Guide to Choosing the Best Template for Your Holiday Emails
How do you showcase your best offers? More than any other time of the year, the holiday season involves lots of special offers, discounts, new products, and even new categories. Combine this with increased sending cadence and reduced subscriber attention spans, and you’ve got a prescription for poor-performing emails.
But there is an answer.
How Consumers Across the Globe Shop and Buy Online
Consumer technology is constantly evolving, reshaping the way retailers and consumers interact on a daily basis. These changes force retailers to provide functionality that allows consumers to easily make purchases on their device, or devices, of choice. It’s become critical to understand how devices are used in different ways from one region to another.
Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers
Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common.
The anniversary message, though, is often underused, especially since the kinds of anniversaries celebrated are as varied as the products and customers you have.
Here are three very simple date-based automated messages that can drive revenue and successfully re-engage your email subscribers.
The Adventures of a Choose-Your-Own Welcome Series
I remember as a child reading “Choose Your Own Adventure” books, where the story and ending ultimately depended on the choices I made throughout the story. Why not be adventurous and take this same approach with your welcome series? After all, a welcome series is designed to introduce, engage and build consumer confidence with your brand. What better way to do that than by delivering content based on the actions and preferences of your newly acquired customers?
What Will They Buy Next? Using Product Recommendations in Email
Creating relevant emails is not a new concept, but due to resource limitations, it can often be difficult to execute. If you can’t be as targeted and relevant as you’d like at the individual email level, using product recommendations in your messages can fill the gap.
SMS Marketing: Keys to Success and Pitfalls to Avoid
Let's face it, nearly everyone texts. In fact, I bet your phone is within eyesight right now. Is it? Because so many of us keep our phones close by, the time between when text messages are received and read is probably seconds! This alone makes SMS marketing a potentially powerful tool. However, many companies are missing a huge opportunity with their SMS marketing programs.