Featured Post: My Reading & Podcast List
Here are recent books I’ve read and podcasts I enjoy. If you’re looking for something interesting to listen to or read, these are a few that have stood out to me. Let me know if you have a recommendations.
Post-Purchase Email Marketing and Subject Line Examples
When it comes to post-purchase email marketing, it may just be the most underutilized yet powerful email marketing tactic there is. A strategic, well-thought-out series can help increase customer retention and help build brand loyalty and advocacy. The best part of all is that these messages are automated, generating revenue while you sleep.
Creating a series of messages designed to enhance the purchase experience is something every retailer should implement.
Examples of Back in Stock Email Marketing, Complete with Subject Lines
Back-in-stock notifications may be the highest-performing automated emails a brand sends. In this post, you’ll find top-tier example subject lines, performance stats (60% open, 19% click, 5.8% conversion), and five immediate tactics you can apply to your e-commerce email flows.
The Customer Journey Has Changed — Has Your Marketing?
Let’s face it; the traditional linear model of the customer journey is no longer accurate. Today’s consumers shop how they want, where they want, and when they want—all while facing distraction at a moment’s notice. They are choosing how they interact with brands and on which channels they do so. They have all of the power. Who said being a marketer is easy?
2019 Holiday Season Takeaways and Ecommerce Marketing Action Items
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.
How to Use Video in Email Marketing
For years, marketers have said video in emails will be the next evolution in email marketing, but the challenges of implementing it have held it back. Email clients not supporting it, file size restrictions and video production time have been too much to overcome.
Now, 98% of email clients support video, the number one type of content to inspire consumer research, and the time has never been better to bring new life to your email marketing with video.
Here are ways to incorporate video in your email marketing program.
Top Marketing Podcasts of 2019
As host of the Commerce Marketer Podcast, I conduct a lot of interviews. But choosing my favorite episodes is like choosing a favorite child (if my kids are reading this, I love you both the same). However, I forced myself to choose some of the episodes that really resonated with me for one reason or another.
Here are some of my favorite marketing conversations from 2019, in order of episode number. I hope you enjoy.
2018 Email Marketing Sends - By Day and Month
The chart below reflects the daily email send volume of 2018. The daily lift and declines reflect the average number of emails retailers sent on that day of the week compared to the overall number of emails sent during the entire year.
As you can see, retailers sent …
Five Often-Overlooked Holiday Email Marketing Tips
As the holidays approach email marketing teams are busy determining promotional schedules, designing messages, and inputting coupon codes into their e-commerce platforms among a slew of other items. With all of this work happening behind the scenes, there are a few holiday items that all-too-commonly fall by the wayside. When preparing your email marketing program for the season, don’t overlook some of the items that can help you deliver a better customer experience and generate more sales. Here are five items to not overlook this holiday season.
How to Use Social Proof in Email and on Your E-commerce Site
Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. Here are ways to social proof your email marketing.
Crafting A More Robust Cart Recovery Strategy
ommon industry statistics indicate that more than 70% of all online shopping carts are abandoned. Yet retailers generally treat all shoppers who abandon carts the same, regardless of what items they were shopping for. While this one-size-fits-all approach may work for many, it doesn’t work for everyone. The reasons for abandoning a cart tend to vary based on cart total, and the needs of the shopper also tend to change as the cost increases. So, using a blanket approach for cart recovery emails is likely costing retailers valuable sales.
How to Give Your Lifecycle Messages a Holiday Refresh
With the holiday season comes a natural increase in the number of lifecycle messages sent. Think about it. More site visitors lead to more email sign-ups, which trigger more welcome series sends. An increase in shoppers means an increase in browse and cart recovery messaging and post-purchase emails for those holiday buyers. And all of these messages affect the overall user experience.
5 Ways to Prepare for the Holiday Season
You’ve likely got a list of to-dos longer than a kid’s wish list for Santa. And with the hustle of the season, it’s easy for some tasks to fall by the wayside, which could result in a poor customer experience or first impression, lost sales, or even an under-performing holiday season. Don’t let this happen to you. Here are five essential tasks that should be on every commerce marketer’s holiday preparation list.
Why Post-Purchase Email Marketing Is So Important
Imagine walking into a car dealership. You browse the cars on the lot, exchange info with the salesperson and then leave without buying. You then drive down the road to another dealership and repeat the process, but this time, you actually purchase the car on the spot. The next morning you wake up to two emails in your inbox, one from each salesperson. How would you feel if the messages were identical? Would you feel truly valued as a customer? Wouldn’t you prefer to receive something a bit more personalized?