Featured Post: My Reading & Podcast List
Here are recent books I’ve read and podcasts I enjoy. If you’re looking for something interesting to listen to or read, these are a few that have stood out to me. Let me know if you have a recommendations.
Holiday 2025 Shopper Mindset: What Marketers Need to Know
Shoppers are still buying this holiday season, but they’re taking a more careful, value-driven approach. Greg Zakowicz shares a few observations from his MarTech Cube guest article on how shopper behavior is shifting and what it means for marketers heading into the holidays.
47 Ways to Prepare Your Email Marketing and Ecommerce Store For The 2020 Holiday Season
The holiday shopping season is fast approaching there is a lot of uncertainty about what will unfold. Questions surrounding the health of the economy and what a resurgence of COVID-19 might have on the supply chain make planning for this holiday season unique. Here are 47 ways you can prepare your marketing program and e-commerce store for the holiday shopping season.
2019 Email and E-commerce Holiday Season Recap
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. This online holiday season registered just above $142 billion in online sales, a 13% increase from last year, according to Adobe Analytics.
But what made the 2019 holiday season so successful, and which trends have become the new normal? In this recap I’ll discuss the Cyber Five, the Cyber Ten, smartphone growth, the value of email marketing, daily sales benchmarks and more.
2019 Holiday Season Takeaways and Ecommerce Marketing Action Items
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.
The Best Day to Send Your Marketing Emails
Which days are best for sending marketing emails and which days are most popular for retailers? Should you send on the same high-volume days as other retailers, or send on lower-volume days so you can more easily stand out in the inbox?
Now, you may finally have an answer.
2019 Email Marketing Sends - By Day and Month
(IN PROGRESS): The chart below reflects the daily email send volume of 2019. The daily lifts and declines reflect the average number of emails retailers sent on that day of the week compared to the overall number of emails sent during the entire year.
For example, retailers sent …
Using Behavioral Science in Marketing
Stop guessing what makes customers click. In this post, you’ll dive into real-world behavioral science applied in marketing, from headline hooks and social-proof nudges to decision-making shortcuts and conversion strategies. Science meets strategy, ready to plug into your campaigns.
3 Holiday Promotions That Keep Subscribers Opening Your Emails
There’s no shortage of promotions retailers can choose when planning their holiday email marketing strategy. However, the holiday season is long, so retailers need to find ways to not only increase sales but also keep subscribers opening their emails.
Here are three kinds of promotions that I expect will be heavily-used by retailers throughout this upcoming holiday season to accomplish these goals.
Top Holiday Email Marketing Planning Resources
Email marketers are always looking for holiday-related content, and me — I provide a few pieces this time of year. Between sifting through and analyzing tens-of-thousands of holiday emails in my personal inbox, charting daily emails received, identifying reoccurring themes, looking through the previous years' online sales data, reading industry analysis, interviewing podcast guests, and talking to industry peers, I am left connecting dots with what retailers and email marketers will be promoting this holiday season.
Five Often-Overlooked Holiday Email Marketing Tips
As the holidays approach email marketing teams are busy determining promotional schedules, designing messages, and inputting coupon codes into their e-commerce platforms among a slew of other items. With all of this work happening behind the scenes, there are a few holiday items that all-too-commonly fall by the wayside. When preparing your email marketing program for the season, don’t overlook some of the items that can help you deliver a better customer experience and generate more sales. Here are five items to not overlook this holiday season.
The Most Important Things to Know About Holiday Email Planning
The holiday shopping season is upon us and, like last year, this year is expected to once again break online sales records — reaching $142 billion, according to eMarketer. For companies big and small, email marketing is going to have a significant hand in helping drive those record sales.
Cyber 10: The Holiday Shopping Sprint You REALLY Need to Prepare For
Most digital marketers have heard of the Cyber Five, the five shopping days from Thanksgiving Day through Cyber Monday. These five days happen to be the top five online sales days for the entire holiday season, accounting for 19% of all online holiday sales.
And now, within Gray November comes another consumer shopping evolution that will become a holiday season norm — the Cyber 10.
Key Holiday Trends That Keep on Giving
Commerce marketers seem to start preparing for the holiday season earlier and earlier each year – and with good reason. Consumers now start their holiday shopping earlier than ever. Getting ready for such an early shopping season can come with great challenges, but there’s no need to reinvent the wheel. Take a look at the trends over the past couple of years, especially those from last year, and identify opportunities for success. Here are two of the trends I noticed last year that can help you set the stage for a successful season.
A Gray November Recap From My Inbox’s Point of View
With consumers shopping earlier, thanks to heavier discounting, earlier promotions, and a trend toward buying for themselves, Black Friday and Cyber Monday no longer kick off holiday shopping. They’re merely a part of it. Instead, we’re now seeing the rise of Gray November, a month-long start to the holiday shopping season.
How to Give Your Lifecycle Messages a Holiday Refresh
With the holiday season comes a natural increase in the number of lifecycle messages sent. Think about it. More site visitors lead to more email sign-ups, which trigger more welcome series sends. An increase in shoppers means an increase in browse and cart recovery messaging and post-purchase emails for those holiday buyers. And all of these messages affect the overall user experience.